Market Overview
The global fitness app market is expected to exhibit a strong 31.25% CAGR over the forecast period from 2020 to 2027, according to the latest research report from Market Research Future (MRFR). The global fitness apps market is studied in great detail in the latest report from Market Research Future (MRFR), which includes a detailed analysis of the market’s historical growth trajectory and present condition. Major trends operating in the global fitness apps market are examined in the report. Based on this information, accurate and reliable projections for the market’s likely growth trajectory over the forecast period till 2022 are presented in the report. Leading drivers and restraints operating on the global fitness apps market are examined in the report. The impact of these major drivers and restraints on the global fitness apps market is examined in detail in the report. Thus, the major factors enabling the market’s growth are enlisted and profiled in the report. Leading players operating in the global fitness apps market are also profiled in the research report. The competitive landscape of the global fitness apps market is thus examined in detail in the report. The report also examines the impact of the COVID-19 pandemic on the global fitness apps market.
A fitness app is a software application that can be downloaded on any mobile device, such as a smartphone or a tablet. These apps are designed specifically to assist users with exercise and other types of physical training, nutrition and diet, health tracking, or any other related fitness concerns. The fitness apps market is driven by the increased use of mobile applications, rising adoption of sports and fitness applications for monitoring activities and fitness parameters such as the heart rate, and the growing demand for wearable fitness devices. Smartphones have become an essential aspect of a human’s social security and physiological wellbeing. A mobile application is a software application that is designed to run on mobile devices, such as smartphones, wearable devices, and tablet computers. Such applications have emerged due to the convergence of media, the Internet, and advanced technologies.
In recent years, people have changed the way of managing important elements of their life, including health, by using various health and fitness applications on their mobiles. Mobile health apps are referred to as mHealth apps. These apps operate on Android, Windows, and iPhone operating systems (iOS). There are thousands of health and fitness apps available for download on the Google Play Store. Nowadays, due to busy schedules, evolving health and fitness measures, and the ease of use, fitness apps can be downloaded and used either for a few dollars or for free. Such apps offer health benefits as they enable users to stay fit by maintaining their weight and guiding them through exercises as per their comfort and convenience. They also help users benefit from the range of diet plans to suit their body types. Hence, an increase in the use of mobile applications has led to a rise in the adoption of various fitness apps for maintaining a healthy lifestyle. However, the high cost of fitness apps is expected to hamper the market growth. The digitalization of the healthcare industry in developing countries creates growth opportunities for the global fitness app market during the forecast period.
Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/1405
Competitive Leaderboard:
Leading players in the fitness apps market include Grand Apps, Asics Corporation, Azumio Inc., Wahoo Fitness, Under Armour Inc., Adidas AG, Nike Inc., Lenovo Group Ltd., TomTom International BV, Samsung Electronics Co. Ltd., and Google LLC.
Segmentation:
The global fitness apps market is segmented on the basis of type, platform, device, type, and region.
By type, the global fitness apps market is segmented into workout and exercise apps, disease management, lifestyle management, nutrition and diet, medication adherence, and others.
By platform, the global fitness apps market is segmented into Android, iOS, and Windows.
By device type, the global fitness apps market is segmented into smartphones, tablets, and wearable devices.
Regional Analysis:
North America held a dominant 38% share in the global fitness apps market in 2018. The market was valued at USD 16.82 billion and is expected to exhibit a strong 28.35% CAGR over the forecast period.
Covid-19 Impact:
A fitness application or app is a software solution used for its various health-oriented functionalities that help individuals in setting up duration-bound fitness goals, monitoring calorie consumption, collecting workout ideas, and the determining the individuals’ current health status. Fitness apps are designed to work specifically on smartphones since they are the most commonly used handheld devices today.
The number of coronavirus infected patients is rising rapidly across the globe, which, in turn, has forced the government authorities to enforce lockdown to prevent further spread. This has resulted in the majority of the human population staying at home to protect themselves from the disease. Moreover, the pandemic has resulted in severe losses to the companies that are part of verticals such as airlines, oil & gas, automobiles, tourism, food & beverage, and so on. But this is conversely applicable to the fitness app market. Fitness app companies have been trying to innovate their applications by user engagement through workout and fitness awareness programs. In the United States, the average time spent by an individual on a fitness app has gone up from approximately 15 hours a week in 2019 to 25 hours a week during this lockdown. The Aarogya Setu app launched by the government of India in April 2020 has recorded about 98 million downloads. About 1.4 lakh users have been alerted about potential infection risks.
Application development companies are launching fitness apps that help users in their workout regime without the use of gym equipment. Also, the developers are now offering fitness as well as healthcare applications. For instance, the fitness app ‘Strava’ provides advice on optimization of heart rate-focused workout sessions and cross-training, among other functionalities, based on the users’ experience of workouts. Furthermore, another fitness app—Runtastic, is offering its users a 3-month free trial.
Several such initiatives and focused digital marketing strategies are expected to bring lucrative opportunities to the fitness app market, considering the current market conditions.
About Market Research Future
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
Contact
Market Research Future
Phone: +1646 845 9312
Email: sales@marketresearchfuture.com
Read More:
No comments:
Post a Comment