An increase in the mobile subscriber base and rising demand for A2P messaging platform in the enterprise sector are driving the growth of the global A2P messaging market: MRFR
Overview
The global A2P messaging market is projected to grow at a CAGR of 4.2 % % during the forecast period (2020-2027)
A2P messaging platforms provide an opportunity for enterprises to strengthen their customer engagement and reach. The ability of A2P platforms to strengthen business strategies is expected to offer opportunities for players operating in the global A2P messaging market during the forecast period.
Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/6532
Regional Analysis
The geographic analysis of the A2P messaging market has been conducted for North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
By country, the Asia-Pacific A2P messaging market has been segmented into China, India, Japan, and the rest of Asia-Pacific. For analysis, we have considered the impact of the COVID-19 outbreak on the Asia-Pacific A2P messaging market.
According to MRFR analysis, the impact of the pandemic is expected to last for the next two years, and it will gradually start recovering after that. China has the largest population globally; various enterprises prefer messaging over the WeChat application for promotional messages and transactional messages. The number of digital payment transactions is also growing exponentially in the country and, hence, the use of OTP, 2FA, and single-factor authentication messages is very high in the country. In Japan, messaging has become a marketing tool for enterprises and a means of sending authentication codes as it is not easily susceptible to identity fraud. The Indian government is moving towards digitalization, and hence the messages are sent directly to residents by messaging. For the scope of the study, the rest of the Asia-Pacific includes countries such as Indonesia, Australia, South Korea, Vietnam, the Philippines, Thailand, Malaysia, and Singapore. The number of mobile subscriptions in these countries is continuously increasing
The North American A2P messaging market is divided into the US, Canada, and Mexico. The increasing mobile internet subscriber base, surging digital advertising, rising demand for advanced products, emerging IoT technologies, increasing ICT spending, and rising adoption of mobile technologies across various industry verticals are expected to boost the regional market's growth throughout the study period. A2P messaging has helped brands in the region digitally improve their brand image by sending notifications, alerts, advertisements, and other promotional activities to customers.
The Europe A2P messaging market is categorized into Germany, the UK, France, Spain, and the rest of Europe. The regional market is expected to grow at a 2.6% CAGR during the forecast period. The market is projected to be valued at USD 8,489.4 million by 2027. The market in Europe is primarily driven by the growing use of A2P messaging communication solutions among enterprises. Furthermore, the continuous growth in mobile subscribers and the region's overall population is expected to further stimulate the European market.
The South America A2P messaging market is expected to reach a valuation of USD 6,246.4 million by 2027. The regional market is driven by the growing use of A2P messaging services among enterprises of all sizes. Some of the key benefits of A2P messaging services driving their adoption in the region include security, efficiency, reachability, and better customer communication. Countries considered in the scope of the study are Brazil, Chile, and Argentina.
The Middle East & Africa (MEA) A2P messaging market is expected to grow at a 4.7% CAGR during the forecast period. The regional market is expected to be valued at USD 5,042.7 million by 2027. The MEA A2P messaging market is driven by the growing demand for these direct to consumer marketing solutions from enterprises of all sizes across the region. Furthermore, mobile users have also surged in the region, thereby impacting the market growth. For the purpose of analysis, we have considered GCC, South Africa, Israel, Iran, and Nigeria as part of the MEA.
Competitive Analysis
The key players operating in the global A2P messaging market include Bharti Airtel Limited (India), China Unicom (Hong Kong) Limited, Tata Communications Limited (India), Sap Se (Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Monty Mobile (UK), ARPUPLUS (Giza), Clickatell(US), Giga Waves (UAE), SMSGLOBAL (Australia), Zen Interactive Technologies (UAE), Global Message Services (Switzerland), Infobip Ltd.(UK), and MGAGE (US).
Segmental Analysis
Based on service type, the A2P messaging market has been segmented into transactional services, promotional services, and interactive services. The transactional services segment is further divided into unstructured supplementary service data (USSD), one time password (OTP) interactive services, and two factor authentication (2FA). The promotional services segment is divided into promotional campaign services, pushed content services, and inquiry & search services.
Based on vertical, the A2P messaging market has been segmented into BFSI, media & entertainment, healthcare, education & research, retail and e-commerce, government, utilities & logistics, IT & telecommunications, and others.
About Market Research Future
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
Contact
Market Research Future
Phone: +1646 845 9312
Email: sales@marketresearchfuture.com
Read More:
No comments:
Post a Comment