Mobile Value-added Services Market Research Report|COVID-19 Impact, Worldwide Analysis, Competitive Landscape, Future Trends, Opportunities, Sales, Revenue and Regional Forecast till 2023

 Market Overview

In its research report, Market Research Future (MRFR), emphasizes that over the forecast period, the global Mobile Value-Added Services market 2020 is expected to expand rapidly, ensuring a significant market valuation of CAGR 309.1 billion and a healthy 15%.

Drivers and Restraints

The rising demand and ownership of smartphones has given the impression that mobile value-added services are being advertised right around the corner. Constant modification and optimization of services according to customer demand is expected to have a positive impact on telecom operators and service providers in the mobile value-added services sector , particularly in the education, advertisement, and IT and telecommunications industry. During the forecast era, mobile value-added services are projected to experience substantial growth in all the industrial verticals. Increasing smartphone ownership along with the growing need for personalized services are likely to be significant growth determinants in the coming years. The central concern of service providers has been providing customers with the latest developments in value-added services related to technology. Growing smartphone ownership along with increasing demand for personalized services are likely to be significant growth determinants in the coming years. The need by companies and customers for personalized value-added services is gaining momentum. Therefore, the mobile value-added services market is expected to experience growth during the forecast period.

Segmental Analysis

The Global Mobile Value-Added Service Market has been segmented based on store, type, product, vertical, and country.

The mobile value-added services were segmented into short message service (SMS), speech, data, and value-added services (VAS), based on sort. The mobile value added service market, the year 2018, is dominated by SMS. Voice is the market's second-largest segment, and the VAS segment is projected to rise at the fastest CAGR.

The market was classified, based on category, as mobile games, mobile music, mobile wallet, mobile shopping, mobile ads, email and IM, and others. Mobile music and gaming dominate the market for internet added value services in 2018.

The market is categorized according to the platform as Google Play, App Store, and others. The largest market share in 2018 was in the Google Play group. The App Store segment accounted for the second-largest market share in 2018, and the highest CAGR in the forecast period is expected to be reported.

The mobile value-added services sector was divided up vertically into media & entertainment, banking, financial services, and insurance (BFSI), education, retail, government, IT & telecommunications, and others. All these vertical industries deploy mobile added value services.

Regional Analysis 

The global business regional analysis was conducted in four major regions including Asia Pacific, North America, Europe and the rest of the world.

North America is the world leading region for mobile value-added services in terms of market share. The expansion of the market is attributed to the presence of many mobile value-added service providers offering their services to the companies / verticals.

In 2018 Europe was the second-largest mobile value-added services market. Europe was divided into United Kingdom, Germany, France and the rest of Europe. The UK is predicted to gain the highest market share according to the MRFR report, followed by Germany, France and the rest of Europe. Some of the other factors responsible for the growth of the market include a rise in the number of companies / verticals that make use of various mobile value-added services. Mobile Value-Added Services are being used increasingly by companies in vertical IT and telecommunications, retail and BFSI in Europe today.

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Global Body Worn Camera Market Research Report|COVID-19 Impact, Demand, Industry Size, Top Players, Opportunities, Sales, Revenue and Regional Forecast till 2023

 Global Body-Worn Camera Market is expected to reach a value of USD 1506.9 Million by 2025 at a CAGR of 19.9% during the forecast period. Market Research Future (MRFR), in its report, envelops segmentation and drivers to provide a better glimpse of the market in the coming years.

Overview

Body-worn cameras can be used to capture audio data as well as video data digitally and comprise of a camera, microphone, battery, and data storage unit. These devices are clipped onto the uniforms of police and special law-enforcement personnel. These cameras have the ability to record video and play it later or perform live streaming, depending on the system being used.

Competitive Analysis

The key players of the Global Body-Worn Camera Market are Axon Enterprises, Inc. (US), Panasonic Corporation (Japan), Motorola Solutions (US), GoPro, Inc. (US), Transcend Information, Inc. (Taiwan), WatchGuard Technologies, Inc. (US), Reveal Media Limited (US), Digital Ally, Inc. (US), Coban Technologies, Inc. (US), and Pinnacle Response Ltd. (Ireland).

Segmental Analysis

Global Body-Worn Camera Market has been segmented based on the mode of Operation, Resolution, End User, and Region.

Based on the mode of operation, the market has been classified into recording type, recording and live streaming type. The recording type segment accounted for the largest market share in 2018, with a market value of USD 281.1 million during the forecast period. The live streaming and recording segment was valued at USD 162 million. The recording type camera is used to record incidents that can be used in the future as evidence. The recording and live streaming type have an ability to record and live stream video (events/incidents) on social media or central law enforcement servers.

Based on the resolution, the market has been classified into 4K, full HD, HD, and others. The full HD segment recorded the largest market share of 35.4% in 2018, with a market value of USD 157.2 million; it is expected to register a CAGR of 20.6% during the forecast period while the HD segment was the second-largest market in 2018, valued at USD 135.2 million. The 4K segment was mainly used for various outdoor and underwater activities such as skiing/snowboarding, diving, snorkelling, and mountain biking. The full HD segment is high-definition and features a wide-angle lens that enables a highly dynamic and large viewing angle. HD cameras provide superior audio and video quality, smooth motion, and vibrant colours. These factors have resulted in the growth of the HD cameras segment in the global body-worn camera market. The others segment has a minimum number of image cells which provides a 640x480 pixel resolution.

Based on the end user, the market has been classified into law enforcement, military, transportation, sports & leisure, and others. The law enforcement segment recorded the largest market share of 35.3% in 2018, it is expected to register a CAGR of 17.4% during the forecast period while the military segment was the second-largest market in 2018, valued at USD 107.6 million. The law enforcement, body-worn cameras are clipped onto police uniforms to record incidents that can be used as evidence. Due to the increasing risks on borders, these cameras are used in military applications for recording evidence for investigations. In transportation applications, these cameras are used for reducing the risk of unlawful activities. In sports activities for recording as well as live streaming the event and also to record unlawful incidents.

The global body-worn camera market, by region, has been segmented into North America, Europe, Asia-Pacific, and the rest of the World. North America accounted for the largest market value of USD 169.0 million in 2018; the market is expected to register a CAGR of 18.3% during the forecast period. Europe was the second-largest market in 2018, valued at USD 145.2 million.

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Smart Highways Market Research Report |COVID-19 Impact, Business Revenue, Future Scope, Market Trends, Key Players, and Forecast till 2023

 According to a recent study report published by Market Research Future, The global market of smart highways is booming and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2023 with a striking CAGR during the anticipated period (2017 – 2023).

Overview

The global smart highways market is showing immense growth; mainly due to the growing need for congestion free, reliable and improved travel experience among the end users. Smart highways basically refer to incorporation of different technologies into the roads for generating solar energy, for improving the operation of autonomous cars or for lighting and monitoring the condition of the roads. Increasing need for better and sustainable roads and highways is one major factor responsible for driving the growth of smart highways market.

Smart highways are gaining popularity with growing need for reliable, safe and congestion free is driving the growth of smart highways market. Technological advancements and economic growth is influencing the industry dynamics. Also, increasing demand for smart highways from medium and small enterprises is one major factor driving the market growth. Increasing adoption of intelligent transport system (ITS) and developing infrastructure are major factors expected to boost the growth of smart highways market.

On the other hand, lack of accurate driver information and inappropriate traffic flow due to poor highway communication infrastructure are major factors hindering the growth of smart highways market. Moreover, lack of technical knowledge among drivers and lack of training about the smart highway rules, regulations and technologies are other factors which may hamper the market growth.

Key Players:

Alcatel-Lucent (U.S.), Indra Sistemas, S.A. (Spain), Siemens AG (Germany), Kapsch AG (Germany), LG CSN (South Korea), CISCO Systems, Inc. (U.S.), Schneider Electric (France), International Business Machine (IBM) (U.S.), Xerox Corporation (U.S.), Huawei Technologies Co., Ltd. (China) are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Smart Highways Market.

Industry News

December 2017 – LG has developed an LTE-based autonomous driving technology as part of its ongoing effort to make a presence in the next-generation vehicle market. The company wants to enable vehicle-to-vehicle (V2V), vehicle-to-infrastructure (V2I) and vehicle-to-person (V2P) communications at high speeds using long-term evolution (LTE) networks.

December 2017 – Siemens has unveiled a new range of passively safe traffic signal poles which they say, offers customers longer life passively safe poles in a wide variety of forms, finish and lengths from 2m to 6m. The new poles are CE marked with a unique specification label confirming key features as required by BS EN 12899 including construction material, corrosion resistance and strength characteristics.

December 2017 – Siemens has been awarded new ITS contract in Northern Ireland. A new long-term contract to maintain traffic management equipment throughout Northern Ireland for a minimum of four years has been awarded to Siemens by the Department for Infrastructure (DfI), NI. The principal objectives of the contract are to maintain a high level of equipment availability and to respond and rectify any faults which may arise on the equipment. Siemens will also carry out routine maintenance inspections and lamp changes at the appropriate intervals to check they adhere to current standards.

Competitive Analysis

The market of smart highways appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.

Segmentation

The smart highways market can be classified into 5 key segments for the convenience of the report and enhanced understanding;

Segmentation by Technology: Comprises of intelligent transportation management system, intelligent traffic management system, communication system and monitoring system.

Segmentation by Display: Comprises of variable message signs, digital signage and others

Segmentation by Deployment: Comprises of cloud and on premise

Segmentation by Service: Comprises of managed service, maintenance and operation service and consultancy service

Segmentation by Region: Comprises of Geographical regions - North America, Europe, Asia Pacific and Rest of the World.

Regional Analysis

North America is expected to witness a significant growth and hold the largest market share during the forecast period. U.S and Canada are anticipated to drive the growth of the smart highways market in North America owing to the presence of a large number of established key players such as Alcatel-Lucent, CISCO Systems, Inc., International Business Machine (IBM) and Xerox Corporation among others. Also, due to the growing demand for improved travel experience in the region, the market is likely to show immense growth in the coming future. Smart highways market in Asia Pacific is expected to grow at a substantial CAGR during 2017 to 2023 due to rise in IT technology and increasing adoption of upcoming technologies in the transportation industry in the region. Whereas, the Europe market for smart highways is expected to grow at a considerable CAGR (2017-2023).

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Entertainment Robots Market Research Report-|COVID-19 Impact, Outlook and Future Scope Analysis Forecast till 2023

 The 21st century will witness how Entertainment Robots are becoming of an integral part of human life. The days are gone when robots were just concepts or imaginations. Today's there is an android, automated know by many names. The Entertainment Robots technology is trending and innovative that has made some phenomenal development business sectors now the humans.

Market Overview

Entertainment Robots are specially designed for amusement for people in distinctive ways in different places so that people can have happy times. The main purpose of these robots is to entertain people from any age group. Robots are designed in such a way that microphones are available to listen and interact with people and cameras to adapt the people's actions and habits carried out in the day to day life.

The Entertainment Robots technology has great scope ahead, and the industry is upgrading itself with the change of time. They make use of artificial intelligence (AI) advance's techniques and methods.

The changing lifestyle and working culture around people be a major concern in recent times. The human-looking out for more entertainment and fun in their life. The Entertainment Robots Market plays a major role here they are a new source of relaxation or stress-free time for people. The new partner for a human.

The discovery of these robots is not only provided relaxation to humans but also a medium of entertainment. Robot toys can imitate depression, laughter, and other emotional simulations. These robots can be found in any amusement park and crowd location nowadays they are also found in the healthcare industry. Humanoid Robotics are toys that are usually made of two legs, robotic dog toys that contain robot toys create a large part of all entertainment robots.

The major drivers for the Entertainment Robots market are as follows, the technology is working as a companion for the humans which can be in the form of Robot Toys, Educational Robots, and Robotic Companion Pets. The educational sector is taking proper advantage of this technology they use this entertainment robot for education purpose in most of the school and college where children can learn the basic thing in a different format.

Educational robots have pre-programming responses to many questions and commands, but they can also program programs for students doing specific things that they can dance to and can sync music with them in time. The Healthcare industry also utilizing this technique.

The hotels and restaurants where customers waiting in queue for their food, this robot acts as an entertainment factor. The Healthcare industry also utilizing this technique. The hotels and restaurants where customers waiting in queue for their food, this robot acts as an entertainment factor.

Competitive analysis 

The key strategies traced from the analysis of recent developments of the key players include Product Launch, Agreement & Partnership, Acquisition, and expansion. The Entertainment Robots market is generally known because innovative products and solutions are present due to the presence of major players. The players are delivering the updated technology tool and services and solutions, product portfolio and prices to gain a competitive advantage in the Entertainment Robots market.

Segments

The Entertainment Robots market can be segmented by product and region dynamics for the convenience of the report and enhanced understanding;

Segmentation By Type: Robotics toy, Educational Robots, Robotic Companion Pets 

Segmentation By Region: Comprises Geographical regions - North America, Europe, APAC and Rest of the World.

Regional Analysis

The regional analysis of the entertainment robot market is being studied for regions such as the Asia Pacific, Americas, Europe and the Rest of the World. North America's is dominating the market in this sector reason for this is rise in adoption of robots in school and colleges. The North America region is the leader in the entertainment robots market because of the advancement in technology and the implementation of artificial intelligence in developing robots.

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Managed DNS Services Market Report|COVID-19 Impact, Research Report- Forecast till 2027

 Market Research Future (MRFR) anticipates that the global managed DNS service market 2020 can likely progress at a robust pace of 11.3% from 2018 to 2025 (evaluation period). It is also presumed that the market could reach a valuation of USD 190.2 Million by 2025, maintaining its growth rate owing to favourable factors.

Top Boosters and Main Barriers

Managed DNS services provide web-based control panels as well as software, helping users to manage DNS traffic through certain server protocols including SMTP authentication, Geo DNS and IP address. The surge in technological advancements has led to several developments and innovations in the DNS environment. These advancements have also propagated new application areas for DNS service management like institutes, web service providers and industries.

The managed DNS service market benefit largely from the positive changes in the converged cloud infrastructure and the cheaper priced deployment of cloud infrastructure. Massive investments by various e-commerce industries can be some of the managed DNS services market trends that can lead to better business prospects. Also, rapid industrial expansion and the emergence of advanced managed DNS services in developing nations can be attractive opportunities in the market during the evaluation period.

The boost in the number of distributed denials of service or DDoS attacks and the mounting need to curb them are some of the prime growth boosters in the managed DNS service market. An additional aspect boosting the uptake of managed DNS services among enterprises is their affordability. Leading providers in the market offer low priced managed DNS services, resulting in higher demand in small and mid-sized enterprises who are striving to manage their DNS at no additional cost

Market Segmentation

The managed DNS service industry has been extensively studied in the report, taking in account the primary segments of service type, organization size and end-user.

Depending on the service type, the managed DNS service market can be considered for DDos protected DNS, GeoDNS and premium/advance DNS. DDoS protected DNS can be the fastest-advancing segment, with the rising demand in mid-sized as well as large enterprises. Given the rising number of DDoS attacks, more and more enterprises are opting for advanced managed DNS services. 

With respect to the organization size, the market segments are large enterprises as well as small & medium enterprises.  These services have gained the favor of small & medium-sized enterprises in recent years, owing to their cost-effectiveness coupled with comprehensiveness, among other things.

The main end-users that have been highlighted in the report are education, E-commerce, retail and consumer goods, healthcare, media & entertainment, government, banking, financial services and insurance (BFSI), and others. All these end-users are increasingly using managed DNS services for efficiently managing DNS, preventing the need for extra investment.

Regional Insight

The primary markets for managed DNS service are Asia Pacific (APAC), the Middle East & Africa, South America, Europe, and North America.

With the widespread uptake of the latest technologies combined with the heavy funds being invested in server solutions; the North American market is all set to maintain its winning streak throughout the appraisal period. The region is the leading market, with a major growth inducer identified to be the huge number of celebrated managed DNS service firms with a large base of local and international clients. Some of the most renowned companies in the region are Neustar, Inc., Cloudflare Inc., Amazon Web Services, Inc., and Google Inc., to mention a few.

In the APAC market, the fast developing countries like India, Japan, and China are at the vanguard, on account of the rising industrialization and the rapid economic growth. These factors have led to more demand for managed DNS services among enterprises in the region.

In 2018, Europe had been identified as the second-leading market for managed DNS services, spearheaded by Germany, France and the UK. MRFR expects the UK to be the biggest shareholder in the regional market, followed by France, and Germany. The mounting number of small-and medium enterprises and the rising demand for managed DNS services among them seems to be an instrumental aspect of the market growth. These services are finding extensive use in a number of industries in the region, namely retail, BFSI and IT and telecommunication, and more.

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Facial Recognition Market Report|COVID-19 Impact, Worldwide Analysis, Competitive Landscape, Future Trends, Opportunities, Sales, Revenue and Regional Forecast till 2022

 As per the report that has been recently published by Market Research Future (MRFR), the global facial recognition market is expected to witness significant expansion at a robust CAGR of over 19.68 % during the forecast period of 2016-2022 and reach USD 8.93 Bn by the end of the forecast period.

Market Scenario:

The facial recognition system is a technology used for the identification of individuals from digital images or video clips by comparison of selected facial features with the available database. The facial recognition system is typically used in biometric security systems. The colossal increase in security threats and breaches in various fields is inducing demand for a systematic technology for identification purpose. The vital application of facial recognition systems in military and defence sector owing to the proliferating terrorist activities and increasing crime rate and incorporation of facial recognition systems in various government and private organizations for security purposes are some of the major factors driving the global facial recognition market.

The advancement in technology is facilitating the incorporation of facial recognition systems in various personal devices such as computers, laptops, and smartphones in order to maintain the user privacy and data security. The rise in adoption of digital door lock systems which use facial recognition technology along with other biometrics such as fingerprint and retina scanning is positively impacting the expansion of the global facial recognition market.

The increasing rate of home invasions, burglaries, and other major crimes is generating a dire need for facial recognition systems in all the regions of the world, leading to the growth of the global facial recognition market. The widespread application of facial recognition systems in the consumer electronics sector is also proving to be a vital factor fuelling the expansion of the global facial recognition market.

However, the high installation and maintenance cost and low penetration of advanced technology in underdeveloped regions of the world are likely to create prime hindrance in the expansion of the global facial recognition market during the forecast period.

Market Segmentation:

The global market for facial recognition has been segmented on the basis of technology, hardware and software, and verticals. Based on technology, the facial recognition market is segmented into 2D recognition, 3D recognition, and thermal recognition. The advancement in 3D technology and higher accuracy of 3D recognition systems are propelling the expansion of the 3D recognition technology segment in the global facial recognition market.

Based on hardware and software, the facial recognition market is segmented into face recognition software and analytics. Based on verticals, the facial recognition market is segmented into large organization, government, airports, home security, and others.

Detailed Regional Analysis:

Geographically, the global facial recognition market is segmented into four major regions such as North America, Europe, Asia Pacific, and the Middle East and Africa. Among these regions, North America is leading the global facial recognition market owing to the rapid adoption of facial recognition technology in various government and non-government sectors and increasing use of electronic devices that are equipped with this technology by the consumers in this region. The facial recognition market is projecting significant growth in the Europe region due to the brisk development in technology and large pool of players in the facial recognition market of this region. Whereas, the Asia-Pacific region is projecting fastest growth in the global facial recognition market due to the increasing investment for development of 3D technology and increasing adoption of facial recognition systems for security purposes in this region. The market for facial recognition is projecting steady growth in the Middle East and Africa region due to the less penetration of advanced technology in the underdeveloped and remote areas of this region.

Competitive Analysis:

The increasing research and development expenditure for innovative product launches is strengthening the competition among the players of the global facial recognition market. The manufacturers are aiming towards business expansion by carrying out strategic mergers and acquisitions in the global facial recognition market.

In April 2018, Panasonic Corporation (Japan), a worldwide leader in developing advanced electronic technologies and solutions, has introduced a sophisticated facial recognition biometric system which is capable of recognizing individuals diagonally and even when wearing sunglasses. This innovative product launch is considered to be a benchmark in the global facial recognition market.

The prominent players of the global facial recognition market are Safran SA (France), NEC Corporation (Japan), Cognitec Systems (Germany), Aware Inc. (U.S), Daon Inc. (U.S.), Gemalto (Netherlands) FaceFirst Inc. (U.S.), Ayonix Corporation (Japan), Key Lemon Ltd. (Switzerland), Face++ (China) and others.

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Event Management Software Market Research Report|COVID-19 Impact, Demand, Industry Size, Top Players, Opportunities, Sales, Revenue and Regional Forecast till 2022

 According to the analysis by Market Research Future Reports (MRFR), the global market for event management software is likely to value USD 14.56 Billion with a CAGR of 11.68% during the review period from 2019 to 2025.

Market synopsis

An increased number of event management applications in mobile phones is likely to influence the event management system (EMS) market 2020 since it provides accessible features and analyses equipment for estimating ROI generated from the event. Increasing internet services on cell phones influences the number of smartphone users globally. It has been anticipated that more than 2 billion people use cell phones to fulfil personal and professional needs. Higher accessibility, innovation in technology, the reduced price of smartphones, and increased social media life of individuals have driven the market considerably. The increased usage of smartphones is demanding more advancements in the mobile application industry, and it is highly efficient for an organization to reach a higher number of people in lesser time. Other factors that are propelling the market are increased adoption of cloud platforms, rising online education programs, and higher expenditure on event management. However, due to less awareness of technical proficiency in the developing nations, and the increasing cyber-attacks are some of the hurdles for market players, which may obstruct the growth of the market in the forthcoming period.

Market Segmentation

The global market for event management software can be divided on the basis of deployment, application, software type, and region.

On the basis of deployment, the global market for event management can be classified into the cloud and on premise.

On the basis of application, the global market for event management can be classified into education, government, association, corporate, and others.

On the basis of software type, the global market for event management can be classified into venue sourcing, event, analytics software, registration, on-site technology, event marketing, and others.

On the basis of region, the global market for event management can be classified into Europe, North America, Asia Pacific, and the Middle East and Africa.

Regional Analysis

The geographical analysis of North America, Asia Pacific, and Europe have been performed. As per the report, North American is the leading market by acquiring the largest market share accounting for USD 2.96 billion in 2016, and is likely to value more than USD 6.95 billion by 2022. North America experienced a high growth rate for the event management software market. Moreover, the presence of established firms such as Bizzabo, Cvent, and others is increasing demand for technically advanced solutions to meet the needs of increasing the event management sector. Also, the implementation of several types of event management software using cloud deployment is the most crucial factor propelling the market growth in North America.

The event management sector in the APAC region is not exhibiting an up to the mark rate of growth. It is due to the lack of knowledge, and keeping intact the traditional approach of event planning is the most crucial reason for the hampered growth of the market in the region. Moreover, countries like China, Japan are not foreign business-specific countries.

In Europe, the UK, France, Italy, Germany, and Sweden are the most crucial countries in the region. They have a significant contribution in the growing market regionally. However, the difference between politics, culture, and business atmosphere is hindering the market in the region.

Key Players

The most important market players in the global event management software market are Ungerboeck Software International,  Bizzabo, Active network LLC, Certain Inc., Etouches, Cvent Inc., Eventbrite, Pulse network, Lanyon Solutions Inc., and Regfox LLC.

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Managed security services Market Research Report|COVID-19 Impact, Business Revenue, Future Scope, Market Trends, Key Players, and Forecast till 2022

 As per the report published by Market Research Future (MRFR), the global managed security services market is registered to expand significantly at a robust CAGR of over 12% during the forecast period of 2016-2022 and to reach the valuation of USD 34 Bn by the end of 2022. 

Market Overview:

With increasing adoption of cloud-based data storage solutions and rapid industrial development, the need for reliable and highly effective security solutions is skyrocketing. Managed security services are such network security solutions that are outsourced to the service providers in order to alleviate the issue regarding information security such as client data theft, targeted malware, resource constraints and skill shortage.

Market Drivers:

Increasing pressure on various organizations to comply with stringent regulations and rise in complexities in network infrastructure are intensifying the need for outsourcing the security task to third-party managed security service providers, leading to the noteworthy expansion of the global managed security services market. Increasing adoption of cloud-based solutions for big data storage, implementation of BOYD and rapid rise in cyber theft are inducing high demand for managed security solutions, which in turn is fuelling the growth of the global managed security services market.

Market Segmentation:

The global managed security services market has been segmented on the basis of service type, organization size, deployment and end-user. Based on service type, the managed security services market is segmented into IPS and IDS, DDOS, endpoint security, unified threat management, SIEM and firewall management.

Based on organization size, the managed security services market is segmented into SMBs and large enterprise. Based on deployment type, the managed security services market is segmented into cloud, on premise and hybrid. Based on end-user, the managed security services market is segmented into BSFI, IT/ITES, retail, manufacturing, aerospace and defence, healthcare, government and others.

Regional Analysis:

Geographically, the global managed security services market has been segmented into Asia Pacific, North America, Europe, and the Middle East and Africa. Among these, the North America region is anticipated to constitute for the largest share in the global managed security service market owing to the rapid adoption of managed security solutions by various companies and organizations as a result of increasing security threats for important information.

The Europe region is anticipated to hold second position in the global managed security services market, with respect to market size. The ever-changing rules and regulation and increasing demand for security expertise in various enterprises are driving the managed security services market in this region. The Asia Pacific region is poised to project significant growth in the global managed security services market owing to the increasing number of companies that are outsourcing the security solutions for larger organizations. 

Industry Updates:

On 18th September 2018, SolarWinds MSP, a leader in delivering comprehensive IT service management solutions to IT solution providers and managed security service providers, has launched SolarWinds Threat Monitoring Service Program

On 20th August 2018, Bell Techlogix, a leading IT managed services and solutions company, has launched its first in a series Managed security service solution.

Key Players:

The prominent players that are profiled by MRFR in the report on the global managed security services market are IBM (the U.S.), Verizon Communications (the U.S.), CenturyLink (the U.S.), AT&T (the U.S.), Symantec Corporation (the U.S.), HP Enterprises (the U.S.), Fortinet (the U.S.), Solutionary Inc. (the U.S.), Dell SecureWorks (the U.S.), CSC (the U.S.), Trustwave (the U.S.), Rapid 7 (the U.S.), BT Group (the U.K.) and others.

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https://www.articletrunk.com/global-next-generation-memory-marketcovid-19-impact-research-report-forecast-till-2022/

Global Automated Fingerprint Identification (AFIS) System Market|COVID-19 Impact, Outlook and Future Scope Analysis Forecast till 2022

 Global AFIS (Automated Fingerprint Identification System) Market is expected to reach USD 33,395.2 Million by 2026 at a CAGR of 23.8% during the forecast period. Market Research Future (MRFR), in its report, envelops segmentation and drivers to provide a better glimpse of the market in the coming years.

Market Overview

Automated fingerprint authentication system providers offer various technologies such as fingerprint and palm print identification, positive identification, palm and slap matching, enhanced search sending to other AFIS, live scan units, mugshot systems, criminal history systems, etc.   

Competitive Analysis

The Key Players of the Global AFIS (Automated Fingerprint Identification System) Market are 3M Cogent, Inc. (U.S.), Safran Identity & Security (U.S.), NEC Corporation (Japan), M2SYS Technology (U.S.), Afix Technologies Inc (U.S.), Biometrics4ALL (U.S.), Fujitsu (Japan), Cross Match Technologies, Inc. (U.S.), HID Global Corporation (U.S.), M2SYS Technology (U.S.) among others.  

Segmental Analysis

Global AFIS (Automated Fingerprint Identification System) Market has been segmented based on Component, Type, End-Users, and Region.

Based on search type, the global market has been segmented into latent searches, ten-print searches. The ten-print searches systems segment accounted for the largest market share of 56.2% in 2018, with a market value of USD 56.2 million; it is expected to register a CAGR of 24.8% during the forecast period. The latent searches segment was the second-largest market in 2018. Ten-print searches require all ten fingers to be scanned by the fingerprint scanner. These are generally used in law enforcement, government records, elections, border control, and immigration applications. These fingerprints are known as latent prints and are collected through photography. Latent searches for fingerprints are used in criminal investigations and serve as important pieces of evidence that can help link a crime to potential suspects. Latent fingerprints are invisible and are generally formed when the body’s natural oils and sweat are deposited onto another surface through fingers.

By end-user, the market has been segmented into BFSI, retail and consumer goods, transportation, healthcare, government, education, hospitality, and others. The government segment accounted for the largest market share of 22.0% in 2018, with a market value of USD 1,368.9 million; it is expected to register a CAGR of 23.9% during the forecast period. Rapid digitization of banks and financial institutions and the growing need to have a strong customer and employee identification protocols to prevent identity theft and fraud has led to significant investment in AFIS. AFIS helps in increasing customer trust in banking and financial institutes and in improving overall brand reputation. The retail industry is one of the fastest-growing industries across the globe. Although it was hit severally due to the ongoing novel coronavirus pandemic, the industry is slowly and steadily reviving and is expected to recover by next year (2021). To make identifying patients easier, facilities have started partnering with companies specializing in biometric fingerprint identity recognition. Law enforcement agencies and various intelligence bureaus use AFIS to identify criminals and carry out an effective criminal investigation. The demand for AFIS is increasing in the transportation industry largely due to continuous investments by enterprises in comprehensive solutions.

The global AFIS (Automated Fingerprint Identification System) Market, by region, has been segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and Central & South America. North America accounted for the largest market share of in 2018, with a market value of USD 2,755.3 million; the market is expected to register the highest CAGR during the forecast period. Asia-Pacific was the second-largest market in 2018. North America dominates the AFIS (Automated Fingerprint Identification System) Market based on the region due to existing infrastructure and major players’ presence in this region. Due to rapidly growing government initiatives across various sectors such as automotive, transportation, retail, and consumer goods, Asia-Pacific was the second largest region.

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Global Next-Generation Memory Market|COVID-19 Impact, Research Report- Forecast till 2022

 The global next-generation memory market and its growth depend on many factors significantly, which is expecting growth at 45% CAGR during the forecast period (2016-2022), reveals Market Research Future (MRFR). Also, during this growth course, the market might gather a valuation of USD ~8 billion.

Top Impacting Factors

The next-generation memory market is likely to gain momentum in support of the factors such as mounting demand for high scalable as well as fast and economical memory solutions. With rising data, there is an increasing necessitate to manage and store the data and information for future references. The market players are actively aiming to provide power conservation technologies along with improved efficiency in the next generation memory market, which could lead to its market in the forecast period.

More factors such as diminishing profit margins for traditional memory technologies are also anticipated to be a key factor for the development of next-generation memory market, and that could provide faster and efficient storage methods. In fact, the growing demand for mass storage and universal storage devices is also in line to favour market growth over the assessment period. With this, MRFR also files that rising demand in various applications such as industrial and replacement of flash memory may offer new opportunities for market growth over the forecast period. Also, mounting demand for flexible and wearable electronics may provide new avenues for market growth in the coming years.

Furthermore, more factors such as intrinsic benefit with non-volatile memories, technological advancements for storage, high growth in the wearable electronics industry, rising adoption of MRAM & PCM memory rise in the practice of next-generation memory in smartphones, and enterprise storage also motivate the market growth over the forecast period. On the contrary, some other factors, such as soaring designing cost and stability in extreme environmental conditions, could hinder market growth over the next six years. In addition to this, low write endurance rates may act as a restraint to the next generation memory market.

Segmentation

The further purpose of this study, Market Research Future has segmented the market of next-generation memory market among product and application.

By the segment of the product, the market has included non-volatile memories, which further include Magneto-Resistive Random Access Memory (MRAM), Phase Change Memory (PCM), Ferroelectric RAM (FeRAM), and Resistive Random Access Memory (Re RAM. And volatile memories have included Static Random Access Memory (SRAM) and Dynamic Random Access Memory (DRAM).

By the segment of the application, the market has included consumer electronics, Manufacturing IT and telecommunication, and aerospace and defence. Among these consumer electronics have included laptops, tablets, mobile phones, and IPods.

Regional Outlook

Regionally, North America occupied the largest market share, majorly owing to high investments for technologically advanced products and rising adoption of MRAM, DRAM, and PCM memory.

Asia-Pacific region also could expand in the forecast period, 2017-2022, majorly in support of mounting demand for smartphones and tablets and manufacturing hub for wearable electronics.

The Asia Pacific could also become the key regional market over the forecast period owing to the incidence of top industry participants in countries such as South Korea, China, Japan, and India, and more. In fact, the expanding computer and mobile phone market are also likely to favour the regional next-generation memory market over the next six years.

Variant interface technologies thus include DDR, SATA, SAS, PCIe, and I2C, etc. DDR interface. These are majorly used high speed and memory demanding applications such as networking, industrial, and telecommunication equipment. They are also used in workstations, servers, and graphic cards. DDR has the aptitude to obtain data on rising as well as falling edge of a clock cycle, which multiplies the data rate for a given clock frequency. SATA interface is chiefly used in computer systems and laptops. PCIe interface is appropriate for all computer applications, including enterprise servers, consumer personal computers (PC), communication systems, and industrial applications for buffering applications.

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Power over Ethernet Market Research Report|COVID-19 Impact, Outlook and Future Scope Analysis Forecast till 2022

 The global Power over Ethernet market is foreseen to expand at a CAGR of 13% and attain USD 1 Bn over the forecast period 2016-2022; reveals a recent study by Market Research Future (MRFR). 

Market Overview

Power over Ethernet (PoE) is a technology that carries electrical current by data cables rather than by power cords and provides power to different devices from the same Ethernet cable. It reduces the number of wires required to install the network and supports a wide range of devices. PoE offers numerous benefits from network efficiency as well as cost standpoint. PoE does not require AC/DC power supplies and outlets. It facilitates simplified, faster and lower cost of installation. PoE enables centralized power management, eases and accelerates changes and temporary deployments, and also offers low maintenance cost and less downtime. PoE finds its application is various commercial, residential and industrial sectors. The rising energy cost and adoption of PoE in the commercial sector are bolstering the growth of the market. Focus on smart power budgeting is the prime stimulant in the growth of the market. Technology feasibility of delivering high power and the robustly growing market for VoIP services and growth in the end-user market are likely to augment the demand for Power of Ethernet. PoE is the best option for industrial based Ethernet switch systems as it facilitates installation of field-based devices without a separate power cabling supply. It is also helpful in reduction of numerous separate remote power supply units. PoE is being intensively deployed in smart homes due to the increased demand for automation and control for centrally managing electrical system and appliances, hence contributing to the market growth. Governments of various countries are investing in Ethernet infrastructure and development of smart grids which is aiding the growth of the market. Powered Device Controllers are being increasingly used in IP cameras, wireless access point and PoE enabled devices. The growing expansion of the IoT is stimulating demand for PoE connectivity in IP cameras, smart lighting luminaries, Feature-rich video IP phones. Furthermore, the rising demand for network security cameras are expected to drive the demand for PoE. The global Power over Ethernet market is foreseen to expand at a CAGR of 13% and attain USD 1 Bn over the forecast period 2016-2022; reveals a recent study by Market Research Future (MRFR). Even though the market is expected to expand at a substantial pace, the growth might be hindered by lack of knowledge and customer inertia regarding PoE, and the capital-intensive nature of the market which restricts the entry of new participants.

The global power over Ethernet market has been segmented based on types, power to port, application, and end-users. By types, the market has been segmented into power sourcing equipment controllers & ICs, and powered device controllers &ICs. The powered device controllers &ICs segment accounts for the most significant market share. By power to port, the market has been segmented into Up to 15.4W, Up to 30W, Up to 60W, and Up to 100W. By application, the market has been segmented into security and access control, LED lighting and control, connectivity, infotainment, and others. By end-users, the market has been segmented into residential, industrial and commercial. By types, powered device controller & ICs dominates the market.

Regional Analysis

Regionally, the global Power over Ethernet market has been segmented into North America, Europe, and Asia-Pacific. North America accounts for the largest share of the market owing to the presence of major players in the region. Additionally, highly developed IT sector and telecom industry gives North America a competitive edge over other regions. Europe too is a lucrative market for Power over Ethernet; U.K. and Germany are the major contributors of the region. The Asia-Pacific market for Power over Ethernet is expanding due to growing IT industry in emerging countries of the region; China as a manufacturing hub is adopting PoE in various industries.

Competitive Landscape

The global PoE market is highly competitive and appears to be highly fragmented with the presence of various local, regional and international players. The existing market participants are investing in intense R&D to develop new products.

The eminent players operating in the market include Axis Communications AB (Sweden), Texas Instruments, Inc. (U.S.), Linear Technology Corp. (U.S.), Microsemi Corp. (U.S.), Silicon Laboratories, Inc. (U.S.), Maxim Integrated Products, Inc. (U.S.), STMicroelectronics N.V. (Switzerland), Broadcom Ltd. (U.S.), ON Semiconductor (U.S.), and Monolithic Power Systems, Inc. (U.S.) among others.

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Network as a Service Market Research Report|COVID-19 Impact, Worldwide Analysis, Competitive Landscape, Future Trends, Opportunities, Sales, Revenue and Regional Forecast till 2022

 Network as a service (Naas) is a business model that provides virtual networking service and is utilized to integrate cloud networking framework and cloud computing services. Market Research future (MRFR) has recently published a detailed report suggesting that the global market for NaaS is anticipated to expand from USD 35.3 Bn in 2016 to USD 126.8 Bn by 2022 at a strong CAGR of 28.4% during the forecast period (2016-2022)

Market Drivers and Restraints

Rapid development in network virtualization, increasing demand for cloud computing and adoption of cloud-based services over the traditional practices, and inclination towards subscription-based (pay per use) business models are some of the major drivers that are empowering the proliferation of the global network as a service market. The emergence of software-defined networking (SDN), network virtualization, rise in the need for global connectivity and increasing awareness about the economic benefits of NaaS are factors inducing the demand for NaaS in the global market. The challenges faced by global enterprises network for supporting the distributed workforce in multiple international locations is creating a huge demand for NaaS and is expected to grow the NaaS market globally. Potential benefits of network as a service such as reduction in network traffic, optimization of bandwidth usage, faster deployment, network transparency, reduced hassle for network management and maintenance are positively impacting the expansion of the global NaaS market. However, privacy data security and privacy concerns are likely to hinder the growth of the global NaaS market.

Market Segmentation

The global network as a service market has been segmented on the basis of type, service, component, deployment and end-user. On the basis of type, the NaaS market is segmented into local area network (LAN) and wide area network (WAN). By service, the market is divided into network virtual function (NVF), WAN connection, data center, bandwidth on demand and others. Component of NaaS market includes infrastructure and technology service. By deployment, it is divided into on-cloud and on-premise.

The end-users of NaaS includes IT and telecommunication, BFSI, manufacturing, healthcare, retail, transportation and others. Due to the growing application of NaaS and constant adjustment for cost-effective IT infrastructure operations, IT & communication and BFSI are expected to dominate the global NaaS market during the forecast period.

Detailed Regional Analysis

By region, the global network as a service market is segmented into North America, Europe, Asia-Pacific and the rest of the world. Inclination towards the adoption of advanced technology, intense research and development in telecom industry, increase in the number cloud-based services and other factors are driving the market in North America. This region is anticipated to hold the largest market share during the forecast period. Expanding telecommunication network, adoption of cloud-based services and interment in IT infrastructural projects in developing economies is fuelling the growth of NaaS market in Asia-Pacific region and it is anticipated to project the fastest growth in the global NaaS market. Whereas, the market in the European region is profited due to extensive government initiatives, leading to the expansion of NaaS market in this region.

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Global Wi-Fi as a Service Market Research Report|COVID-19 Impact, Demand, Industry Size, Top Players, Opportunities, Sales, Revenue and Regional Forecast till 2022

 To understand the long term impact of COVID 19 is covered in this report. Market Research Future has noted that the global Wi-Fi as a Service market 2020 is showing potential to rise while recording USD 5 Billion by the year 2022; after it gained USD 1 Billion back in the year 2016. Therefore, the pace of growth could rise by 38% (annual rate of growth).

Market Overview

In the recent past, mobile phones and previous electronic devices have quickly become ubiquitous objects, which have led to an exponential rise in the demand for effective data connectivity. Nowadays, high-speed data connectivity is almost obligatory for any workplace to function efficiently, which has dealt with the demand for advanced Wi-Fi technology. Wi-Fi technology is surging as it permits electronic devices within range to connect with wireless LAN networks (WLAN), which may be password protected or sometimes open. Devices such as personal computers, tablets, Smartphones, digital cameras, and modern printers are compatible to connect to the internet via Wi-Fi. These features have helped the market to expand at a high pace, which could score more valuation in the coming years.

MRFR finds that gaining from increasing dependency on the internet and advancements in cloud-based services, the global Wi-Fi as a service market is estimated for a robust growth rate during the forecast period. With this, other numerous factors are driving the global market for WaaS in a positive direction, which has included the rising demand for centralized management, reduced cost of ownership, remote troubleshooting, and low capital expenditure. Also, the consequent need to deliver digital mobility tools, a strong emphasis on employee empowerment, and the globalization of businesses are further augmenting the demand.

Moving further, the rising numbers of medium-sized organizations are adopting Wi-Fi as a service owing to its improved agility and efficiency, cost-effectiveness, fast deployment, and labour management. Besides, Wi-Fi as a service is also primed to modernize the transportation and logistics sector. All these have scored to be influential factors that would lead the market’s growth in the future as well as during the short term impact of COVID 19.

Segmental Analysis

The global market for Wi-Fi as a service can be bifurcated on the basis of hardware, service, location, organization size, and industry.

In terms of hardware segment, the Wi-Fi as a service market has included Gateway, Wireless Access Point, Wireless LAN Controller, antenna, Wi-Fi as a service.

In terms of location, the market has included Outdoor and indoor.

Wi-Fi as a service by service segment has included Support and maintenance and network planning and design as well as Cloud access Point.

In terms of organization size, the Wi-Fi as a service market included Large Scale Business and Small & Medium scale business, and more.

In terms of industry segment, the Wi-Fi as a service market has included education, retail, manufacturing, and healthcare.

Region-Wise Analysis

By the range of geography, global Wi-Fi as a service market has been studied among the regions of Asia Pacific, Europe, North America, and the rest of the world.

North America is proposed to hold the largest market share and lead the Wi-Fi as a Service Market in the forecast period. This would happen due to massive investments in cloud-based solutions, the presence of quantity players, and the initial implementation of new & evolving technologies. North America contributes to an enormous projecting market for Wi-Fi as a service owing to a healthy organization and favourable administrative strategies.

On this note, the APAC region is in the early growth phase, and also it is the wildest growing region for the overall Wi-Fi as a Service market. The focal cause for the high evolution rate in APAC is the expanding demand for economical Wi-Fi services among small and medium enterprises in this region.

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Global Managed Services Market Research Report|COVID-19 Impact, Business Revenue, Future Scope, Market Trends, Key Players, and Forecast till 2022

 Market Research Future (MRFR), in its new report on the world managed services market 2020 states several factors that can impel the market. As per MRFR study, the managed service market is likely to rise at 16.2% CAGR across the review period. MRFR findings also shows that the managed service global market can value at USD 417.1 Bn by 2024. The growing utility of managed services across business enterprises to support offload IT operations and allow third-party service are creating high need for managed service providers (MSPs).

Market Snapshot

Enterprises are highly focused on core business activities and in the development of different strategies. The availability of different managed services that offer remediation services, support and maintenance services, network management, database management, monitoring services, security services, managed contact centre services, managed storage, server management, disaster recovery, enterprise mobility management, web hosting, and application hosting among others.

Market Segment

The segment study of managed services market is based on service type, vertical, and organization size.

The service type based, managed services market segments are managed data centre services, managed security services, managed collaboration services, cloud services, network services and testing, and managed mobility services among others. The cloud services segments are cloud brokerage services, cloud service orchestration, and cloud migration service among others. Managed data centre services segments are change management services, and monitoring services among others.

Managed security services segments are threat detection monitoring services, identity and access management, incident response services, and vulnerability services among others. Managed collaboration services are unified communications and unified contact centre among others. Managed mobility services segments are application lifecycle management, expense management, and mobile device management.

The network services and testing segments are operation services, design services, and implementation services among others. Data and Information management and BSS/OSS managed service are other segments. The organization size based, managed services market are large enterprises and SMEs. The vertical based, the managed services market segments are education & research, retail & e-commerce, BFSI, IT & telecommunication, energy & utilities, healthcare, industrial/manufacturing, and others.

Regional Analysis

North America managed services market is expected to rise exponentially shows MRFR analysis. The world managed services market highest share is likely to be backed by North America due to the ease of availability of technical expertise and expansion of the IT sector. The market size in North America across the review period is expected to increase as key developers of managed services are present in high number and they are investing heavily in research and development undertakings to introduce innovations with better performance and high reliability. These factors are expected to prompt the managed service market in the US. The presence of Cisco Systems, Inc., DXC Technologies, and IBM Corporation can aid in the expansion of the market. In Europe, the managed service market can owing to the high rate of adoption of IoT technology and cloud platform solutions. The rising in managed service requirement across the UK and the rest of the EU can contribute largely to expansion of Europe managed services market.

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Global Digital Camera Market Research Report|COVID-19 Impact, Outlook and Future Scope Analysis Forecast till 2022

 Eastman Kodak company (U.S.), koninklijke Philips N.V (Netherlands), Pentax corporation (Japan), Samsung group (South Korea), Panasonic corporation. (JAPAN), OLYMPUS Corporation (Japan), Fujifilm Holdings Corporation(Japan),SONY Corporation.- (Japan), Nikon Corporation(Japan), Canon Inc. (Japan)  are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Mobile Security Market.

Market Overview

A digital camera uses an electronic image sensor to create still photographs and record video. The optical system of a digital camera works like a film camera, in which a typical lens and diaphragm are used to adjust electronic image sensor lighting. Digital cameras equip amateur and professional photographers with multiple automated control functions. Advanced digital cameras facilitate manual control of most functions.

Digital cameras are integrated with a wide range of digital devices, ranging from personal digital assistants (PDA) and mobile phones to the Hubble and Webb Space Telescopes. Digital photography is adaptable and compatible with email, CD/DVD, TV and computer monitors, the Web and may be stored on a PC. Some digital cameras have a built-in GPS receiver, which is used to produce geotagged photographs.

The big advantage of digital cameras is that making photos is both inexpensive and fast because there is no film processing. Interestingly, one of the biggest boosters of digital photography is Kodak, the largest producer of film. Kodak developed the Kodak PhotoCD format, which has become the de facto standard for storing digital photographs.

The international market for digital cameras is envisioned to witness robust advancement in the near future with the rising income levels of consumers and technological developments such as HD quality cameras and automation using touch screen. The popularity of digital single lens reflex (SLR) cameras is another major reason for the global market to rapidly gain traction compared to the corresponding markets. It is anticipated that the digital SLR cameras market will grow vastly on the back of falling prices, rise of digitalization, easier usage, and strong demand in similar markets. Moreover, digital SLR cameras have emerged as a significantly growing segment with superior picture quality in the offering.

The emergence of smartphones with excellent lens quality is expected to hamper the sales of point-and-shoot devices. The evolution of photo apps in smartphones has drastically impacted the sales of digital cameras. In-built photography features such as filters, HDR, portrait capturing, landscape capturing, and brightness control in smartphones is expected to have an adverse effect on the market.

Competitive Analysis

The Market of digital camera appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms. Prominent vendors of digital camera are targeting to invest more in technology and research and development activities to innovate their already existing products. The rising government funding is also expected to motivate key companies to invent new Mobile Security modules that match the changing trends and needs across the globe. An ever-increasing emphasis has been observed among digital camera industry on inbound lead generation over branding-oriented efforts.

Segmentation

The digital camera market can be segmented in to 5 key dynamics for the convenience of the report and enhanced understanding;

Segmentation by product type: Comprises digital single lens reflex (DSLR), bridge camera, compact digital cameras, digital rangefinders, built-in lens, non-reflex.

Segmentation by sensor type: Comprises CCD sensor, CMOS sensor, Foveon X3 sensor, LiveMOS sensor

Segmentation by Components: Comprises lenses, sensors, LCD screen, memory card and among others.

Segmentation by application: Comprises commercial and residential

Segmentation by Regions: Comprises Geographical regions - North America, Europe, Asia Pacific and Rest of the World.

Regional Analysis

Makers of digital camera in countries such as India, china awaits to take hold of the money making growth and countries like United States and European market testify mature conditions. North America had been dominant market in recent years. In the global digital camera market Europe, and the United states are foreseen to steal the honor from the other markets of the world. Asia Pacific is expected to be the largest and fastest growing regional segment. This can primarily be attributed to rising purchasing power and relatively lower product penetration.

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