Enterprise Mobile Application Development Platform Market: By Deployment (Cloud, On Premise), End User (SMBs, Large Enterprises), Vertical (BFSI, Healthcare, Manufacturing, Retail, IT & Telecommunication) – Global Forecast till 2027
Market Overview
As per Market Research Future (MRFR), the global mobile application development platform market is expected to reach USD 14 billion at a 22% CAGR from 2020 to 2027 (forecast period). The report provides a systematic and in-depth assessment of the effect of the COVID 19 pandemic on the global market.
The Mobile Application Development Platform (MADP) is a set of products and services that enables the simple and rapid development of mobile applications. These include building, testing, and deploying mobile applications on tablets and smartphones. Companies can build their mobile application development platform or purchase from third-party vendors. The features included in the third-party mobile application development platform include front-end development tools for application programming interfaces (APIs).
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Market Dynamics
The rapid growth of mobile devices in the commercial sector is the major factor responsible for the development of the mobile application development platform. The commercial company uses cell phones that enhance productivity, safety, mobility and help employees boost customer service, maintain good connections with customers and suppliers, and make it easier to work remotely. This spike in the number of mobile devices promotes the need for a mobile application to run the business efficiently. Consequently, the growing number of mobile devices is propelling the growth of the market for mobile application platform development. High adoption of Bring Your Own Devices (BYOD) and Bring Your Own Access (BYOA) programs enable workers to use all kinds of mobile devices like Windows Phones, Android, and iPhones that require mobile applications to run on all platforms. As a result, the mobile application development platform helps to solve the problem of a mobile application that can only run on one type of mobile device. Nevertheless, higher costs and technological difficulties in developing the mobile application platform are slowing the growth of the industry. Mobile application development is an elaborate process that requires a high level of technical expertise to develop the application or even to use the mobile application development platform. This leads companies to consider third-party developers to create their mobile applications, which inhibits the growth of the market.
COVID-19 Impact on the Global Mobile Application Development Platform Market
Mobile application development platforms played a critical role during the COVID-19 pandemic. The spread of the COVID-19 has prompted the government authorities to introduce precautionary measures, such as lockdowns, in various countries. Owing to the lockdowns, the majority of businesses have allowed their workers to work from home to avoid the spread of the virus. In addition, the closing of schools, colleges, and other institutions during the lockdown has had a dramatic effect on the education sector. Companies have developed numerous apps, such as the Zoom app, for online sessions and conference meetings.
In addition, small and large mobile app developers are mobilizing around the pandemic to find new ways to cope with the crisis. The Aarogya Setu app created by the National Informatics Center in India lets people trace nearby people infected with COVID-19, map the syndrome, and conduct self-assessment. This application provides the user with information on any person nearby with symptoms of COVID-19 by scanning the database of reported cases of infection. The development of the COVID Symptom Tracker application by Coronavirus Pandemic Epidemiology (COPE) also helps to see how the novel coronavirus spreads and who is most at risk. These applications provide valuable information to users, which in turn drives the growth of the industry.
Moreover, the growing adoption of 'bring your own access' (BYOA) and 'bring your own devices' (BYOD) enables employees to use all types of mobile devices, like iPhones, and Windows and Android phones that require mobile applications to run on all platforms, is also boosting the growth of the industry. During the COVID-19 pandemic, companies have invested highly in tablets and laptops to provide workers with company-owned devices, despite revenue losses that have positively impacted market growth. Mobile application development platforms help overcome concerns regarding mobile applications that can only run on a single mobile device. It is expected that the continuation of the BYOD trend to prevent the spread of COVID-19 in the post-pandemic period will accelerate market growth.
Delays in the production of new smartphones and tablets due to the temporary shutdown of manufacturing plants during the lockdown have had a slight effect on the growth of the market. Companies are reconsidering their strategies as a result of the damage caused by the pandemic. The lack of shopping has led to a sharp decline in smartphone and tablet sales during the lockdown period. The resumption of the production of consumer electronics devices is expected to drive market growth after the lockdown period. The Asia Pacific is expected to dominate the market over the forecast period due to the growing adoption of mobile application development platforms by organizations and the high availability of smartphones.
Market Segmentation
The global market for mobile application development platform has been segmented into deployment type, organization size, and vertical.
By deployment type, the global mobile application development platform market has been segmented into cloud and on-premise.
By organization size, the global mobile application development platform market has been segmented into small & medium enterprises and large enterprises.
By vertical, the global mobile application development platform market has been segmented into BFSI, Healthcare, Transportation & Logistics, Education, Media & Entertainment.
Regional Analysis
The regional analysis of the global mobile application development platform market is studied for North America, Europe, Asia Pacific, and the rest of the world.
The Asia Pacific is set to dominate the market for mobile application development platforms given the high availability of low-cost tablets and smartphones, leading to the adoption of mobile application development platforms by organizations in the region. Furthermore, the emerging use of digital technology in countries like India and China is accountable for the growth of the MADP industry. North America is set to expand at a higher pace due to the involvement of key players offering mobile application development platforms. In Europe, the UK, Germany, and Italy are the key countries in the market for middleware software market. As a result, the companies' high expenditure on middleware software is accelerating the growth of the mobile application development platform in Europe. In Middle East & Africa and Latin America, the market is expected to expand slowly due to the lack of funds available for mobile application development start-ups and main infrastructures.
Key Players
Notable players in the market of mobile application development platform are Kony Inc. (U.S.), IBM Corporation (U.S.), Globo (U.S.), EchoStar Corporation (U.S.), ViaSat Inc. (U.S.), Oracle Corporation (U.S.), Salesforce.com Inc. (U.S.), Progress Software Corporation (Germany), Halosys (U.S.) and among others.
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