Proximity Marketing Market Outlook, Strategies, Industry Analysis, Future Scope, Key Drivers Forecast To 2027

 Global Proximity Marketing Market, By Component (Hardware, Software, Service), By Hardware (Sensors, RFID tags, Others), By Software (Content Management System, Location Analytics), By Service (Consulting Service, Technology and Integration) - Forecast 2027

Market Overview 

Market Research Future (MRFR) affirms that the proximity marketing market 2020 can be worth approximately USD 52 Billion by the year 2023. MRFR also expects the market growth rate to be 28% between 2020 and 2027 (review period).

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Primary Drivers and Key Barriers 

With the rising ubiquity of mobile devices across the world and the increasing dependency on them for accessing digital content, the proximity marketing market can gain considerable impetus in the very near future. Proximity marketing makes extensive use of cellular technology to connect with mobile-device users that are in the proximity to the business. These offer marketers massive amounts of data and are quite simple to set-up, which increases their uptake in the market.

Marketers mostly capitalize on Wi-Fi and Bluetooth technology to send various marketing messages to those who are close by and are interested in making a purchase. These strategies are generally adopted by services like maintenance, application support, consulting, integration and deployment. Such strategies can be leveraged by organizations in a variety of sectors including media and entertainment, healthcare, retail and e-commerce, transportation and logistics, to list a few.

The intensifying competition between vendors in different industries combined with the increasing focus on business intelligence (BI) induces major growth of the proximity marketing industry. The increasing availability of analytical and spatial data tools also favors the market. The market also benefits from the rising sales of smartphones and the fast track advancements and innovations in proximity technologies. The rising penetration of the GPS Geofencing market, owing to the technology’s ability to help users send push notifications to customers that are close to their stores can also result in strong market growth in the ensuing period.

Market Segmentation 

The proximity marketing industry has been broadly studied; with the primary segments highlighted in the report include component, technology and application.

The main components covered in the report include hardware, service and software.

The types of proximity marketing technology are Near Field Communication (NFC), GPS Geofencing, BLE Beacon, Wi-Fi, and others. The BLE beacons-based proximity marketing can register signficant growth in the upcoming period, because of their rising use in multi-channel marketing as well sa product distribution within the retail industry.

Application areas of proximity marketing technology are BFSI, healthcare, hospitality, retail & e-commerce, transportation & logistics, media & entertainment, infrastructural, among others. 

Regional Outlook 

The regional study of the proximity marketing market covers Asia Pacific (APAC), Europe, North America, and the Rest of the World (RoW).

North America has taken the lead in the global market, thanks to the presence of a large number of proximity marketing vendors and the high penetration of smartphones. The increasing use of mobile web, mobile internet and the emergence of high-speed networks like 4G also boosts the regional market growth. The extensive deployment of cutting-edge technologies in the advertisement and retail sectors also induced industry expansion in the region.

APAC is the fastest progressing market for proximity marketing, on account of the growing investments by emerging countries in the technology. The rising use of smartphones as well as mobile internet also drives the deployment of proximity marketing among firms to reach a higher number of customers. Surge in technological development within location-based services, increasing use of beacons, and the surging requirement for better customer services also add to the market strength.

Top Contenders 

The top contenders in the proximity marketing industry are Apple Inc. (U.S.), Microsoft Corporation (U.S.), Bluvision Inc. (U.S.), Zebra Technologies Corporation (U.S), inMarket Media LLC (Italy), Estimote Inc. (U.S.), Qualcomm Inc. (U.S.), ROXIMITY (U.S.), Google Inc. (U.S.), Proxama PLC (U.K.), and more.

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Global Data Quality Tool Market Sales Revenue, Worldwide Analysis, Competitive Landscape, Future Trends, Industry Size and Regional Forecast To 2027

 Global Data Quality Tool Market, By Component (Solutions, Services), By Data (Consumer data, Producer data), By Deployment (On-premises, on-demand), By Organization size (Small, Medium, Large), By Vertical, (BFSI, Healthcare, Education) - Forecast 2027

Market Synopsis

The global data quality tool market is evaluated thoroughly, and the evaluation has established that the data quality tool market is anticipated to hold a substantial value of USD 1539 million, expanding at a CAGR of 16% during the assessment period. The enlarging volume of business data is projected to be the most imperative factor driving the global data quality tool market 2020. Besides, the growing demand for the betterment of performance of data is anticipated to play an important role in market strengthening. Further, increasing regulatory pressure is another factor leading to market expansion. The report also casts light on elements such as the surge in artificial intelligence for data quality is estimated to fuel the market additionally. It is to be noted here that the increasing speed of data accumulation is another factor leading to market expansion during the assessment period from 2020 to 2027. Several enterprises are making massive investments in data quality tools for comprehending the customer demands efficiently, and thereby making the service quality superior. 

However, security threats and insufficient knowledge are likely to control the market expansion of the global data quality tool market. Besides, the market dynamics have changed considerably due to disruption pf COVID-19. The data experts at Market Research Future Reports (MRFR) are evaluating the aftermath of COVID-19. We will provide an impact analysis report on COVID-19. 

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Market Segmentation 

The global data quality tool market can be distinguished on the grounds of data type, component, vertical, deployment, organization size, and geography. 

On the grounds of data type, the global data quality tool market can be segmented into product data, supplier data, consumer data, financial data, and others. 

On the grounds of component, the global data quality tool market can be segmented into services and solutions. 

On the grounds of vertical, the global data quality tool market can be segmented into retail, healthcare, media and entertainment, BFSI, manufacturing, government, education, energy, and others. 

On the grounds of deployment, the global data quality tool market can be segmented into on-premises and on-demand.

On the grounds of organization size, the global data quality tool market can be segmented into small, medium, and large. 

On the grounds of geography, the global data quality tool market can be segmented into North America, Asia-Pacific, Europe, and the Rest of the World (RoW).

Regional Analysis 

The global market is projected to grow generously during the assessment period. A thorough geographical evaluation of North America, Asia-Pacific, Europe, and the Rest of the World (RoW) has been carried out. As per the research, the market is likely to be led by North America. North America is estimated to seize the largest market share. The phenomenal expansion of data in the region is likely to make the market environment lucrative and potent. Also, the adoption of developed technologies like the Internet of Things, strict data regulation, and the establishment of robust vendors is likely to augment the market presence. The APAC region is projected to acquire a phenomenal expansion during the assessment period. The magnifying reach and innovation of technical solutions, along with the growing demand for digitization is anticipated to convert the market into a more robust market. 

Key Players

The most renowned players of the global data quality market are Microsoft Corporation (US), SAP SE (Germany), IBM Corporation (US), SAS Institute Inc. (US), Experian Data Quality (US), Informatica Corporation (US), Information Builder (US), Pitney Bowes (US), Oracle Corporation (US), Talend (US), Tamr (US), Syncsort (US), Trianz (US), and a few others.

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At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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Customer Analytics Market Demand, Industry Size, Top Players, Opportunities, Sales, Revenue and Regional Forecast To 2027

 Customer Analytics Market, By Solution (Web Analytical Tools, Social Analysis Tool, Reporting), By Service (Professional Service, Support and Maintenance Service), By Deployment (Cloud, On-Premise) - Global Forecast 2027

Market Synopsis

According to the customer analytics market is expected to grow at approximately USD 7.3 Billion by 2027, at 15% of CAGR between 2020 and 2027.

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Market Scenario

The main drivers of the market for customer analytics are that competition between companies and increasing demand for better customer service is fueling the growth of the market for customer analytics. The market studied is growing more rapidly due to the increasing demand for better customer service. Throughout the retail sector, consumer analytics is used extensively to develop customized interactions and marketing programmes. Growth in the concern of social media is a key driver for studied market. Social media analytics incorporates tracking, measurement and analysis tools to reveal consumer and company feelings with customers through social media platforms by linking their product list with e-commerce sites, The growing demand and ownership of smartphones has created the illusion that they are advertising mobile value-added services right around the corner. Constant customer-specific modification and optimization of services is expected to have a positive impact on telecom operators and service providers in the mobile value-added services market , particularly in the education, advertisement, and IT and telecommunications industries. Mobile value-added services are expected to expand significantly across all industrial verticals during the forecast period. Increasing ownership of smartphones along with a growing need for personalized services.

Market Segmentation

The global Customer analytics market is segmented on the basis of deployment, solution, service, organization size, and vertical. 

This covers data processing, predictive software, and social media analytics software, customer voice, web analytics platform, dashboard, and reporting by application group. Social media analysis tools allow company to gain competitive advantage by improving business awareness, enhancing product and service processes, providing deep insight into consumer purchasing behaviour and promoting industry innovation.

Based on deployment, the customer analytics market is segmented into cloud and on-premise. The cloud-based customer analytics system offers website traffic search filters, the most common website and the performance monitoring program. Cloud solution enable organization by providing drag and drop function and offers roll-based workflow. The study indicates that growing demand of digitally stored data and cloud computing is driving the on-premise deployment service.

Customer analytics Market by Organization Size, is segmented into Small & Medium Enterprises and Large Enterprises.

Customer analytic Market by Vertical, is segmented into Government & Defence, BFSI, IT & Telecommunication, Healthcare, Retail, Manufacturing, Travel & Hospitality, Transportation & Logistics, media & Entertainment and Others

Regional Outlook

The regional analysis of customer analytics market has been conducted on Asia pacific, Americas, Europe and Rest of the World. 

Thanks to the presence of major players in the area and the adoption of customer analytics solution by small and large businesses, North America has the largest market share in the customer analytics industry. Countries like the US and Canada are contributing significant quantities of revenues in the region's customer analytics sector.

North America's digitization is largely due to the advent of new technologies, and the societies that benefit from it. Small and medium-sized businesses are growing rapidly implementing customer analytics solution, particularly one for the retail sector. Customer analytics are increasing interest as companies are looking to boost their business growth by switching from on-site to cloud-based. The initial low cost, cost savings on infrastructure, automated product updates, and seamless integration drives the cloud-based customer analytics industry.

Asia-Pacific area is expected to rise at the highest CAGR. Companies in the region are investing heavily in customer analysis tools to increase business performance and competitiveness and increasing e-commerce in the region is boosting the region's market.

Competitive Dynamics

The major players in the customer analytics market are – Fair Isaac Corporation (Fico) (U.S.), Angoss Software Corporation (U.S.), IBM Corporation (U.S.), Pitney Bowes (Germany), SAS Institute (U.S.), Teoco Corporation (U.S.), Actuate Software Corporation (U.S.), Verint System (U.S.), Oracle Corporation (U.S.), SAP AG (Germany) among others.

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At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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Business Process Management Market Business Revenue, Future Scope, Market Trends, Key Players and Forecast To 2027

 Business Process Management Market, By Solution (Process Improvement, Content and Document Management), By Service (Training and Education), By Business Department (Operation and Support, Accounting & Finance) - Forecast 2027

Overview

The need to manage workflow more efficiently is estimated to bolster the business process management market 2020. The software reports are formed by Market Research Future, which covers market options for progress. A USD 16 Billion income by 2027 is predicted at a 14% CAGR in the coming period.

The establishment of competent business workflows has become imperative in today’s environment, thus promoting the business process management market in the impending period. The emphasis on decreasing human error is estimated to guide the progress of the market of the business process management in the coming period.

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Segmental Analysis 

The segmental examination of the business process management market is carried out on the basis of solution service, vertical organization size, deployment, business department, and region. Based on the deployments, the business process management market is divided into the cloud and on-premises. Based on solution service, the business process management market consists of process improvement, automation, content and document management, monitoring and optimization, integration, and others. By business departments, the business process management market comprises of human resource, supply chain management, operation and support, manufacturing, sales and marketing, and others. Based on the vertical organization, the business process management market is segmented into manufacturing, retail, IT & telecommunication, government & defence, BFSI, healthcare, and others. On the basis of regions, the business process management market is segmented into North America, Asia Pacific, Europe, and the rest of the regions.

Detailed Regional Analysis 

The regional investigation of the business process management market includes regions such as into North America, Asia Pacific, Europe, and the rest of the regions. The growing necessity for capable software used in business operation and the presence of decisive business process management retailers is creating a profound influence on the growth in the North American region. The APAC region is projected to be an imperative region in the market due to the enormous investment by organizations in adding to the business output and efficiency. It is estimated to magnify at the swiftest pace due to the improved IT landscape in the region. The region is seeing a high adoption of business process management software by governments. The nations encouraging business process management software at a massive scale owing to the augmented IT infrastructure, vigorous industrialization and digitization which is leading to the market to thrive in the region.

Competitive Analysis 

The proficiency of contestants to encourage transformation in the market is growing at a fixed rate in the approaching period. The backing from administrative bodies around the world is escalating because the market requires an additional impetus to attain regularity in such a situation. The stress on modernization is appraised to see an upswing in the coming years, as the user requirements have to be tackled in an improved manner to safeguard the revival of the worldwide market. Additionally, the prerequisite to espouse a speedy and lucrative method of management is expected to influence the market in the approaching period. The conflict in the forces of demand and supply is appraised to produce a measured development context in the market. The prerequisite to alleviate losses borne by the current public health crisis is appraised to be the sole focus of the market candidates in the forthcoming years. Also, the necessity to boost businesses is estimated to takes into account the influence of their decisions is appraised to shape the expansion of the market in the forthcoming phase.

The central players in the business process management market are Appian Corporation (U.S.), Open Text Corporation (Canada), Software AG (Germany), Verisae, Inc. (U.S.), Oracle Corporation (U.S.), Pegasystems Inc. (U.S.), IBM Corporation (U.S.), Redhat, Inc. (U.S.), Tibco Solution Inc. (U.S.), Dell Emc (U.S.), among others.

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Financial Cloud Market Outlook, Strategies, Industry Analysis, Future Scope, Key Drivers Forecast To 2027

 

Financial Cloud Market Research Report Information, By Component (Solutions and Services), Cloud Type (Public Cloud and Private Cloud), Organization Size, Sub-industry (banking and financial services, and insurance) — Global Forecast till 2027

Market Highlights

The financial cloud market is expected to have significant growth over the forecast period. The growth of the market can be attributed to the increasing digitalization across the globe and growing number of financial institutions that demand advanced IT solutions to gain genuine competitive advantage instead of only building and maintaining an expensive IT infrastructure. The financial cloud solutions enable enterprises to reach their existing as well as potential customers with right advertisement, in the right way, and at the right time, enabling enterprises to build a strong relationship with their customers. Due to these factors, the financial cloud market is expected to grow with significant rate in the upcoming years. However, high initial cost and lack of expertise, particularly among small and medium-sized enterprises (SMEs) in developing economies, are expected to hinder growth of the global financial cloud market.

In this study on global financial cloud market, the market is segmented based on component, cloud type, organization size, sub-industry, and region/country. By component, the market is segmented into solutions and services. Solutions segment is further segmented into customer management, wealth management, financial forecasting and analytics, security, and others. By service, the market is segmented into professional and managed services. By cloud type, the market is segmented into public cloud and private cloud. Based on organization size, the market is segmented into large enterprises, and small and medium-sized enterprises.

The sub-industries covered in the study are banking and financial services, and insurance. Finally, by region, the market is segmented into North America, Europe, Asia-Pacific and the rest of the world. North America is further segmented into the US, Canada, and Mexico; Europe into Germany, France, the UK, and the rest of Europe; Asia-Pacific into China, India, Japan, and the rest of Asia-Pacific; and the rest of the world into Middle-East & Africa and Latin America.

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Key Players:

The prominent players in financial cloud market are Salesforce.com, inc. (US), Oracle Corporation (US), Google LLC (US), IBM Corporation (US), Microsoft Corporation (US), Huawei Technologies Co., Ltd. (China), SAP SE (Germany), Amazon Web Services, Inc. (US), Capgemini (France), Beeks Financial Cloud Group plc (UK), Infosys (India), FIS (US), Fiserv, Inc. (US), SS&C Technologies, Inc. (US), and Temenos Headquarters SA (Switzerland).

Regional Analysis

The global market for global financial cloud is estimated to grow at a significant rate during the forecast period from 2020 to 2027. The geographical analysis of the market is studied for North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

North America is presumed to have the largest market share in the global financial cloud market. The US, Canada, and Mexico are the leading countries in the region. The growth is attributed to the presence of large number of financial institutions and wealth management firms and a high degree of digitalization in the region. Asia-Pacific is anticipated to be the fastest growing region in the global financial cloud market over the forecast period. Rapidly increasing number of banking and insurance businesses and rising demand for advanced banking solutions in the region are the key driving factors for the growth of financial cloud market in the region.

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Sales Performance Management Market Business Overview, Challenges, Opportunities, Trends and Market Analysis and Forecast To 2027

 

Sales Performance Management Market Research Report Information, By Component [Solution (Incentive Compensation Management, Territory Management, Sales Planning & Monitoring, Sales Analytics), Services], Deployment Mode, Vertical – Global Forecast till 2027

Market Highlights

Between the organisation size segments, the large enterprises segment is expected to have a greater market size than the SME segment. The large organizations deploy the software extensively to increase the agility of sales operations. These sales performance management solutions mainly help the sales teams evaluate their operations on real-time basis, empower collaboration of their sales data, and streamline their sales operations. The large enterprises use these solutions to provide the sales employees with an integrated view of the consolidated data.

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Key Players

The key players in the sales performance management market are identified across all the major regions based on their country of origin, presence across different regions, recent key developments, product diversification, and industry expertise. Some of them are— SAP AG (Germany), Salesforce.Com, Inc. (US), Synygy, Inc. (US), Xactly Corporation (US), IBM Corporation (US), Oracle Corporation (US), Callidus Software, Inc. (US), Microsoft Corporation (US), Iconixx Corporation (US), Nice Systems Ltd. (US), Optymyze (US), Anaplan, Inc. (India), Axtria Inc. (US), and Performio Solutions Inc. (US).

Regional Analysis

The global sales performance management market is expected to grow at a rate of 16.6% during the forecast period 2020–2027 and reach $9.34 billion by 2027. The geographical analysis of Sales Performance Management market is studied for North America, Europe, Asia-Pacific, and the rest of the world (including the Middle East, Africa, and Latin America).

Among the regions mentioned, North America is anticipated to have the largest market share during the forecast period. North America and Europe are expected to depict slightly lower growth rate than Asia Pacific, as the demand in Asia Pacific is projected to rise more than the global CAGR of 16.2% during the forecast period of 2020 to 2027. The developing countries such as India and China are driving the sales performance management market with unceasing growth across diverse sectors such as BFSI, IT and Telecom, manufacturing and retail.

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Marketing Attribution Software Market Growth, Size, Segments and Future Forecast To 2027

 

Marketing Attribution Software Market Research Report Information, By Component (Solution, Services), Attribution Type (Single-Source, Multi-Source, Probabilistic or Algorithmic), Deployment (Cloud, On-Premise), Vertical – Global Forecast till 2027

Market Highlights

Between the deployment mode, the on-premises deployment has larger market size than cloud-based deployment. The concern regarding data security among the companies is the main reason for higher adoption of on-premises marketing attribution solutions, globally. The large enterprises are expected to deploy marketing attribution software on a larger scale. The North America and Asia Pacific regions are expected to gain more revenues from the cloud deployment segment.

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Key Players

The key players in the  marketing attribution software market are identified across all the major regions based on their country of origin, presence across different regions, recent key developments, product diversification, and industry expertise. Some of them are— Adobe Inc. (US), Oracle Corporation (US), Google (US), SAP SE (Germany), Visual IQ – A Nielsen Company (US), Analytic Partners, Inc. (US), Attribution LLC (US), Calibermind (US), Engagio (US), Wizaly (France), Singular (US), Rockerbox, Inc. (US), OptiMine (US), Neustar, Inc. (US) and Merkle Group Inc. (US).

Regional Analysis

The global market for marketing attribution software is expected to grow at a CAGR of 15.4% during the forecast period. The geographical analysis of marketing attribution software market is studied for North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

Among the regions mentioned, North America is anticipated to have the largest market share during the forecast period. This region includes developed economies such as the US and Canada which are some of the most advanced countries in terms of adoption of innovative digital technologies. The market size is increasing due to the increasing need for marketing teams of enterprises to track customer behavior with the objective of targeted marketing. The large as well as small and medium-sized enterprises in US are willing to adopt the marketing attribution software which boosts the market size. Also, majority of the vendors are based in the US and have a strong customer base which is further expected to boost the market growth. The market size of Europe is estimated to grow at the highest CAGR from 2020-2027, followed by Asia Pacific.

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At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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