Fitness App Market Outlook, Strategies, Industry Analysis, Future Scope, Key Drivers Forecast to 2027

 Global Fitness App Market Research Report: Information By Type (Workout and Exercise Apps, Disease Management, Lifestyle Management {Sleep Tracker and Period & Ovulation Tracking}, Nutrition & Diet, Medication Adherence and Others {Meditation and Brain Training Apps}), By Platform (Android, iOS and Windows), By Device Type (Smartphones, Tablets and Wearable Devices) - Forecast till 2027

Market Highlights

Global Fitness App Market spans across North America, Europe, Asia-Pacific, and the rest of the world. North America is dominating the global fitness app market owing to the growing demand for wearable devices such as smart bands, smartwatches, and smart rings, the increasing awareness regarding the health conciseness, and the rising penetration of smartphones. For the purpose of analysis, the market in North America has been segmented into the US, Canada, and Mexico. During the forecast period, the US is expected to be the leading country-level market, registering a CAGR of 27.56%, followed by Canada and Mexico. The growth in the US is attributed to the presence of key players providing fitness apps such as Fitbit (acquired by Google) and the increasing adoption of smartphone devices for activity tracking. The US is one of the largest smartphone markets in the world, having the highest percentage of smartphone penetration rate in 2017, which resulted in the growth of the fitness app market in the country. Canada has the second-largest market share and is the fastest growing country with a CAGR of 30.6% in the North American fitness app market during the forecast period. The wearables market in Canada has been increasing steadily due to the growing adoption of devices among people with fitness and health concerns. This has led to the rising adoption of fitness apps in the Canadian market during the forecast period.

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Asia-Pacific is the fastest-growing region in the fitness app market. The growing consumer demand for a healthier lifestyle and the continuously growing interest in maintaining a balanced diet and the demand for improved healthcare across Asian countries has made the country the fastest growing. Additionally, the increased personal per capita disposable income is driving the fitness app market growth in the region. To facilitate analysis, the Asia-Pacific market has been further divided into China, Japan, India, Singapore, Australia, South Korea, and the rest of Asia-Pacific. China is dominating the fitness app market in the region. This growth in the country can be attributed to the high penetration of mobile phones and the increasing use of connected health devices. According to the Global Wellness Summit 2018, among 802 billion mobile users, more than 104 billion users have downloaded at least one fitness app on their mobile phones. Such factors are contributing to the growth of the fitness app market in China. India is expected to with the highest CAGR in the Asia-Pacific fitness app market due to growing awareness regarding fitness and the rising government initiatives to improve the health of the population. The country also records a rising use of smartphone devices across all age groups and the growing adoption of wearable fitness devices, which is expected to fuel the growth of the fitness app market across the country

Europe and the rest of the world are also witnessing considerable growth in the global fitness app market. The growth of the fitness app market in Europe can be attributed to the various government initiatives regarding health and wellness awareness, growing digitalization, and the high cost of fitness centers. For analysis, Europe has been segmented into the UK, Germany, France, Spain, Italy, and the rest of Europe, amongst which the UK is the major revenue contributor to the market in the region. The rest of the world comprises South America and Middle & Africa. The factors such as the increasing Internet connectivity and the rising investments by the major players are likely to drive the market growth in this region.

Global Fitness App Market is expected to reach USD 298.30 Billion by 2026 and register a CAGR of over 31.25% during the forecast period, 2019–2026.

Global Fitness App Market Segmentation

Global Fitness App Market has been classified based on Type, Platform, Device Type, and Region. The global market, by type, has been segmented into workout and exercise apps, disease management, lifestyle management (sleep tracker and period & ovulation tracking), nutrition & diet, medication adherence, and others (meditation and brain training apps). By platform, the global market has been divided into Android, iOS, and Windows. By device type, the global market has been segmented into smartphones, tablets, and wearable devices. Based on the region, the fitness app market is divided into North America, Europe, Asia-Pacific, and the rest of the world.

Prominent Players

Some of the Prominent Players operating in the Global Fitness App Market are Google LLC (US), Samsung Electronics Co., Ltd (South Korea), TomTom International BV (Netherlands), Lenovo Group Limited (China), Nike, Inc. (US), Adidas AG (Germany), Under Armour, Inc. (US), Wahoo Fitness (US), Azumio Inc. (US), Asics Corporation (Japan), and Grand Apps (US).

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Automatic Content Recognition (ACR) Market Research Report Demand, Industry Size, Top Players, Opportunities, Sales, Revenue and Regional Forecast To 2027

 Automatic Content Recognition Market: By Solution (Audio, Video and Image Recognition, Voice, Real Time Content Analytics), By Service (Professional, Managed), End User (IT & Telecommunication, Healthcare) – Global Forecast till 2027

Market Overview

The capabilities of client applications are being developed significantly in the recent times, due to an increased need of end users to find relevant content online. As a result, automatic content recognition has emerged as an identification technology to recognize content present in a media file or played on media devices. The concept of ACR enables rapid collection of detailed information about the content without any text-based input or search efforts. Thus, helping users deal with multimedia more effectively while making applications more intelligent. The market is anticipated to develop at a CAGR of 27 percent while achieving USD 4,507 million in revenue through the forecast period.

Rapid advances in automation and artificial intelligence have created a substantial impact on the automatic content recognition market. The market for automatic content recognition is motivated by a few main factors such as its improved application in smart TVs, wearables, mobile screens, as well as by entertainment and media companies for broadcast monitoring and audience measurement. Moreover, the increased use of technologies such as fingerprinting or watermarking is backing the market’s growth. The smart TV manufacturers are also using ACR technology to can create adapted watching experiences by providing audiences with content recommendations based on the viewer’s history, this feature is expected to expand the market share significantly over the forecast period.

Moreover, automatic content recognition also offers several benefits such as second screen synchronization, content verification, and content identification which are instrumental for escalating the demand in the market in the forecast period. With second screen synchronization, can gain more information and targeted advertising while allowing them to enhance their television viewing with the help of ACR. As automatic content recognition aids in recognizing the content based on sound or images without additional research by users, the market is responding positively to these changes. However, the automatic content recognition market is still considered to be in the nascent stage of expansion. The rapidly growing adoption rates of this technology through several industry verticals is irrefutably creating a plethora of prospects for developers and vendors to develop applications to their maximum potential, thus increasing the potential for development of the market.

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Segmental Analysis

The automatic content recognition market globally is segmented into end-user application, technology, and region. By Technology, the market is segmented into speech recognition, passive fingerprinting, and digital watermarks. The speech recognition segment is dominating the automatic content recognition market in this segment and is also projected to develop at the highest rate during the forecast period. By end-use application, the market is segmented into advertising, industrial, consumer electronics, media & entertainment, gaming, education, broadcasting industry, and others. The media, advertising, & entertainment segment is controlling the market as reported in 2017 and is also anticipated to develop at the highest rate during the forecast period. By region, the market is segmented into regions such as North America, Europe, Asia-Pacific, and the Rest of the World.

Detailed Regional Analysis 

The regional analysis of the market consists of regions such as North America, Europe, Asia Pacific, and the Rest of the World. The North American region is leading the automatic content recognition market trailed by the European, and Asia Pacific region. The North American region is presently controlling the market for automatic content recognition. The primary growth in automatic content recognition market in the North American region is accredited to developments in technology and growing adoption of cloud technology and the Internet of Things in the region. The US is the principal country in automatic content recognition market in the region and has produced a revenue worth USD 248.1 million in 2017.

Competitive Analysis

The automatic content recognition market globally is defined by the incidence of many regional, global, and local vendors. The market is extremely competitive with all the players contending to capture market share. Advances in technology, intense competition, and changes in government policies are important factors that are motivating the market’s growth. The vendors compete based on quality, cost, reliability, and aftermarket service. Digimarc Corporation (US), Arcsoft, Inc. (US), Microsoft Corporation (US), Beatgrid Media B.V. (The Netherlands), Audible Magic Corporation (US), Clarifai Inc. (US), Enswers, Inc. (South Korea), ACR Cloud (US) and Shazam Entertainment Ltd. (US).

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Managed DNS Services Market Business Revenue, Future Scope, Market Trends, Key Players And Forecast to 2027

 Market Research Future (MRFR) anticipates that the global managed DNS service market 2020 can likely progress at a robust pace of 11.3% from 2018 to 2025 (evaluation period). It is also presumed that the market could reach a valuation of USD 190.2 Million by 2025, maintaining its growth rate owing to favourable factors.

Top Boosters and Main Barriers

Managed DNS services provide web-based control panels as well as software, helping users to manage DNS traffic through certain server protocols including SMTP authentication, Geo DNS and IP address. The surge in technological advancements has led to several developments and innovations in the DNS environment. These advancements have also propagated new application areas for DNS service management like institutes, web service providers and industries.

The managed DNS service market benefit largely from the positive changes in the converged cloud infrastructure and the cheaper priced deployment of cloud infrastructure. Massive investments by various e-commerce industries can be some of the managed DNS services market trends that can lead to better business prospects. Also, rapid industrial expansion and the emergence of advanced managed DNS services in developing nations can be attractive opportunities in the market during the evaluation period.

The boost in the number of distributed denials of service or DDoS attacks and the mounting need to curb them are some of the prime growth boosters in the managed DNS service market. An additional aspect boosting the uptake of managed DNS services among enterprises is their affordability. Leading providers in the market offer low priced managed DNS services, resulting in higher demand in small and mid-sized enterprises who are striving to manage their DNS at no additional cost

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Market Segmentation

The managed DNS service industry has been extensively studied in the report, taking in account the primary segments of service type, organization size and end-user.

Depending on the service type, the managed DNS service market can be considered for DDos protected DNS, GeoDNS and premium/advance DNS. DDoS protected DNS can be the fastest-advancing segment, with the rising demand in mid-sized as well as large enterprises. Given the rising number of DDoS attacks, more and more enterprises are opting for advanced managed DNS services. 

With respect to the organization size, the market segments are large enterprises as well as small & medium enterprises.  These services have gained the favor of small & medium-sized enterprises in recent years, owing to their cost-effectiveness coupled with comprehensiveness, among other things.

The main end-users that have been highlighted in the report are education, E-commerce, retail and consumer goods, healthcare, media & entertainment, government, banking, financial services and insurance (BFSI), and others. All these end-users are increasingly using managed DNS services for efficiently managing DNS, preventing the need for extra investment.

Regional Insight

The primary markets for managed DNS service are Asia Pacific (APAC), the Middle East & Africa, South America, Europe, and North America.

With the widespread uptake of the latest technologies combined with the heavy funds being invested in server solutions; the North American market is all set to maintain its winning streak throughout the appraisal period. The region is the leading market, with a major growth inducer identified to be the huge number of celebrated managed DNS service firms with a large base of local and international clients. Some of the most renowned companies in the region are Neustar, Inc., Cloudflare Inc., Amazon Web Services, Inc., and Google Inc., to mention a few.

In the APAC market, the fast developing countries like India, Japan, and China are at the vanguard, on account of the rising industrialization and the rapid economic growth. These factors have led to more demand for managed DNS services among enterprises in the region.

In 2018, Europe had been identified as the second-leading market for managed DNS services, spearheaded by Germany, France and the UK. MRFR expects the UK to be the biggest shareholder in the regional market, followed by France, and Germany. The mounting number of small-and medium enterprises and the rising demand for managed DNS services among them seems to be an instrumental aspect of the market growth. These services are finding extensive use in a number of industries in the region, namely retail, BFSI and IT and telecommunication, and more.

Top Players

Netlify, Inc., Namecheap.com, Microtech USA, LLC, Oracle Corporation (Dyn), ClouDNS, Neustar, Inc., Akamai Technologies, Cloudflare, Inc., VeriSign, Inc., Google Inc., No-IP.com, Amazon Web Services Inc., Rackspace US, Contegix, EasyDNS Technologies Inc., CDNetworks Inc., ThousandEyes, Inc., to name some of the top players in the managed DNS service market.

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Cloud Services Brokerage Market |COVID-19 Impact, Outlook and Future Scope Analysis Forecast till 2027

 Global Cloud Services Brokerage Market Research Report: by Service (Security and Compliance, Training and Consulting, Support and Maintenance, Workload Management, Operations Management, Reporting and Analytics, Catalogue Management), Platform (Internal Brokerage Enablement, External Brokerage Enablement), Organization Size (Large Enterprise, Small and Medium-Sized Enterprise), Deployment Model (Public Cloud, Private Cloud and Hybrid Cloud), Vertical (Banking, Financial Services and Insurance; IT and Telecommunications, Healthcare and Life Sciences, Government and Public Sector, Retail and Consumer Goods, Energy and Utilities, Manufacturing, Media and Entertainment and others), Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

Overview

According to Market Research Future, the global cloud service brokerage market has been segmented based on service, platform, organization size, deployment, vertical, and region/country.

The cloud computing activities of a cloud service broker are acquisition and assessment of customers, assessment of the marketplace, and setting up a legal agreement between the cloud technology provider and its customers. Enterprises are able to reduce the operational cost incurred by the enterprise by adopting CSB solutions and services. The major factor boosting market growth is the increasing adoption of hybrid IT and multi-cloud management. The strategic shift of enterprises towards cloud service brokerage due to the increasing need for an agile and performance-oriented solution is also driving the market growth. The increasing adoption of cloud-based services and the rapid digital transformation of organizations in major economies offer lucrative opportunities for cloud service brokerage service providers in the market. The regulatory compliance issues are a matter of concern and act as a restraint to this market.

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By service, the global cloud service brokerage market has been divided into security and compliance, training and consulting, support and maintenance, workload management, operations management, reporting and analytics, and catalog management. The workload management segment is expected to grow at the highest CAGR during the forecast period. This is because migration of workloads is a challenging task for the organizations, and the cloud service brokers help in addressing this challenge by offering workload management services.

By platform, the global cloud service brokerage market has been divided into internal brokerage enablement and external brokerage enablement. The external brokerage enablement segment is expected to register the higher CAGR as it offers multi-tenant cloud delivery and management platform.

Based on organization size, the market has been segmented into large enterprise and small- and medium-sized enterprise (SME). The large enterprise segment is expected to have a greater market size during the review period. SMEs are expected to register the higher CAGR.

By deployment model, the global cloud service brokerage market has been divided into public cloud, private cloud and hybrid cloud. The hybrid cloud segment is expected to exhibit the higher CAGR during the forecast period.

On the basis of vertical, the global cloud service brokerage market has been divided into IT and telecommunication, banking, financial services, and insurance (BFSI), healthcare and life sciences, government and public sector, retail and consumer goods, energy and utilities, manufacturing, media and entertainment and others. The IT and telecom vertical is expected to be the largest segment and is expected to register the highest CAGR during the forecast period.

By region, the global cloud service brokerage market has been segmented into North America, Europe, Asia-Pacific, Middle East and Africa and South America.

Key Players

The key players in the global cloud service brokerage market are Arrow Electronics (US), BitTitan (US), CloudFX (Singapore), NEC Corporation (Japan) and Wipro (India), DXC Technology (US), Fujitsu (Japan), IBM Corporation (US), Infosys (India), ActivePlatform (US), Accenture (Ireland), Atos (France), BT (UK), Capgemini (France), and Cognizant (US). The key strategies adopted by most of the players are partnerships, agreements, collaborations, and the launch of services and platforms.

Regional Analysis

The global cloud service brokerage market has been segmented into North America, Europe, Asia-Pacific, and the rest of the world. North America is expected to be the largest market as it is the most technologically advanced region and also the cloud adoption is high in this region. Also, the maximum number of leading market players are based in the US, which is expected to contribute to the market.

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Dark Analytics Market |COVID-19 Impact, Research Report- Forecast till 2027

 Global Dark Analytics Market Research Report, by Component (Solution, Services), by Deployment (On-Cloud, On-Premise), by Application (Operations, Finance, Human Resource, Marketing), by Industry Vertical (IT and Telecommunication, BFSI, Retail and e-commerce, Government, Healthcare, Media and Entertainment, others) - Global Forecast till 2027

Market Highlights

Non-traditional and un-structured data helps in leveraging advanced intelligent response capabilities to solve potential issues in a system without human intervention. Analytics tools and solutions help in extracting actionable insights from raw data generated by an organization's daily business activities. Dark analytics solutions also help in boosting cyber and risk management capabilities of an organization.

Dark analytics tools for the healthcare sector help in providing personalized healthcare services for individual patients and improve overall health issues of a population. The analytical solution with voice recognition, deep learning, and text analysis capabilities offers a 360-degree understanding of the dark data of patients, organizations, and external sources. This help in identifying patterns of illness, health care access, and historical solutions to health issues in local populations which improves the overall quality and cost of healthcare services.

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Segment Analysis

According to Market Research Future, the dark analytics market is segmented on the basis of component, deployment, application, industry vertical, and region.

By component, the market has been segmented into solutions and services. The solution segment is expected to dominate as well as grow with the fastest CAGR.

Based on the deployment, the market has been segmented into on-cloud and on-premise. The on-premise segment is expected to dominate the market.

By application, the market has been segmented into operations, finance, human resources, and marketing. The marketing segment is expected to lead the market.

By industry vertical, the market has been segmented into IT and telecommunication, BFSI, retail and e-commerce, government, healthcare, media and entertainment, and others. The retail and e-commerce segment is expected to lead the market during the forecast period.

Key Players

The prominent players in the market of dark analytics are IBM Corporation (US), SAP SE (Germany), Symantec Corporation (US), Microsoft Corporation (US), Dell Inc. (US), SAS Institute Inc. (US), Datameer, Inc. (US), Micro Focus (UK), Amazon Web Services, Inc. (US), and Teradata (US).

Others players include Synerscope (The Netherlands), TIBCO Software Inc. (US), Deloitte (US), Veritas (US), Zoho Corporation (US), Commvault (US), Datumize (Spain), AvePoint, Inc. (US) and Zoomdata (US).

Regional Analysis 

The global market for dark analytics is estimated to grow at a significant rate during the forecast period from 2019 to 2024. The geographical analysis for dark analytics market is done for North America, Europe, Asia-Pacific, Middle East and Africa, and South America.

North America is expected to emerge as the leading region for dark analytics market during the forecast period. The region has been segmented, by country, into the US, Canada, and Mexico. Presence of leading analytical solutions providers looking to invest in developing their analytical solutions with advanced capabilities to cater to a wide application area is driving the growth of dark analytics market in North America. The region is an early adopter of innovative technology; and the advent of AI and machine learning technologies are some of the key factors fueling the growth of global dark analytics market.

Europe is following North America in the global dark analytics market. Europe is experiencing an increasing adoption of dark analytics solution owing to high focus of the European government on compliance and legal issues concerning data safety. Furthermore, well-established infrastructure and increasing adoption of advanced technologies such as IoT and AI also propel the market growth.

Asia-Pacific is expected to grow at a significant rate during the forecast period owing to growing number of start-ups offering analytical solutions and rise in adoption of analytics in enterprises to optimize their business operations with data-driven decision making. Rising adoption of IoT technology and cloud platforms has positively impacted the market growth in the region. The region had been segmented by country into China, Japan, India, South Korea, Australia, and the rest of Asia-Pacific.

The Middle East and Africa and South America regions are expected to have considerable growth during the forecast period. The rising need among enterprises to make strategic business decisions based on dark data to obtain a competitive advantage in the market has increased the demand for dark analytics solution in the Middle East and Africa and South America region.

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Private LTE Market |COVID-19 Impact, Business Revenue, Future Scope, Market Trends, Key Players, and Forecast till 2027

 Global Private LTE Market Research Report: by Technology (TDD and FDD), by Services (Professional Services and Managed Services), by Professional Services (Consulting Services, Support and Maintenance Services and Integration and Deployment Services), by Spectrum Band (MulteFire, CBRS and LAA), by Application (Worker Safety Monitoring and Remote Diagnostics & Predictive Maintenance) and Region (North America, Asia-Pacific, Europe, the Middle East and Africa and South America) - Forecast till 2027

Market Overview

According to MRFR analysis, the global private LTE market was valued at USD 2,449.4 million in 2018 and is expected to reach USD 5,381.9 Million by 2027, registering a CAGR of 14.7% during the forecast period. The market growth is attributed to the expansion of private LTE networks in public safety agencies, increasing adoption of LTE technology in smart cities applications, and the integration of 5G with private LTE networks.

However, the insufficient availability of spectrum is expected to hinder the growth of the private LTE market during the review period.

The global private LTE market has been segmented based on technology, services, spectrum band, application, industry vertical, and region.

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By technology, the global private LTE market has been bifurcated into time division duplex (TDD) and frequency division duplex (FDD). The TDD segment is expected to have a larger market share and is projected to dominate the market during the forecast period. The market growth is due to its flexibility in selecting uplink to downlink data rate ratios, the capability to work on channel reciprocity and in the non-paired spectrum, and lesser complexity in designing transceivers. However, the FDD segment is anticipated to exhibit the higher CAGR owing to the difficulty of using special antenna techniques such as multiple-input multiple-output (MIMO) and beamforming. These technologies are vital for LTE 4G networks for increasing data rates.

Based on services, the private LTE market has been segmented into professional services and managed services. The managed services segment accounted for the larger market size in 2018, whereas the professional services segment is expected to register the higher CAGR. The market growth for managed services is attributed to an increase in the need for outsourcing the various telecom services, which in turn enables the enterprises to lower the additional expenditure on network services. However, the professional services segment has been sub-segmented into consulting services, support and maintenance services, and integration and deployment services. The need for a customized solution for private LTE to is likely to fuel the market growth of the professional services segment over the review period.

On the basis of spectrum band, the market has been categorized as Licensed Shared Access (LSA), Licensed-Assisted Access (LAA), MulteFire, and Citizens Broadband Radio Service (CBRS). These spectrum bands are initial phase of deployment and companies are gradually adopting these unlicensed spectrum band to increase their network capacity and reduce network deployment costs.

By application, the global private LTE market has been divided into real-time surveillance, operations visibility & optimization, authentication and access control, worker safety monitoring, remote diagnostics & predictive maintenance, logistics and supply chain management, asset management, and uptime assurance. The real-time surveillance segment accounted for the largest market share in 2018 and is expected to dominate the market during the forecast period. The market growth is due to the increased adoption of dedicated communication channels for various industry verticals, including mining, oil & gas, government, and defense. The need for real-time surveillance solution for public safety and smart cities initiatives are likely to drive the market growth for real-time surveillance segment during the forecast period. Moreover, logistics and supply chain management is expected to be the fastest growing segment during the forecast period—this is due to rising demand for connected devices, increased adoption of IoT-based devices across industries, and a surge in the adoption of robotics and smart machines in the manufacturing industry.

Based on industry vertical, the market has been categorized as mining, healthcare, utilities and power, industrial manufacturing, government, and defense. The mining segment accounted for the largest market share in 2018 and is expected to dominate the market  during the forecast period. The market growth is attributed to rising cybersecurity threats to mining industries, which has increased the need for a private LTE network that isolates threat elements over public networks. The industrial manufacturing segment is expected to fastest growing segment owing to manufacturers are that increasing seeking ways to increase their operational efficiencies and production capacity.

Key Players

Some of the prominent vendors players in the global private LTE market include are Nokia Corporation (Finland), LM Ericsson (Sweden), Qualcomm Incorporated (US), ARRIS International Limited (US), Sierra Wireless (Canada), Future Technologies, LLC (US), Boingo Wireless, Inc (US), Verizon (US), Cisco Systems, Inc. (US), SAMSUNG (South Korea), Casa Systems (US), General Dynamics Mission Systems, Inc. (US), Huawei Technology Co. Ltd (China), and NetNumber Inc. (Netherlands).

Apart from the aforementioned players, the other vendors operating in the global private LTE market include Athonet SRL (Italy), Mavenir (US), Ambra Solutions Inc. (Canada), Zinwave (US), Star Solutions (Canada), LEMKO Corporation (US), PDVWIRELESS (US), Quortus Limited (UK).

Regional Analysis

Geographically, the global private LTE market has been segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. North America accounted for the largest market in 2018 and the US is the leading country-level market due to presence of large number of private LTE solution providers. Moreover, Asia-Pacific is expected to be the fastest-growing private LTE market over the next few years. The government initiatives to boost the smart cities programmes in deploying public safety solutions and rapid investments from domestic vendors to develop the dedicated network infrastructure are factors expected to propel the market growth during the forecast period.

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Global Advanced Persistent Threat (APT) Protection Market Research Report —Forecast till 2027

 Market Overview

According to Market Research Future, the global advanced persistent threat (APT) protection market has been segmented based on component, organization size, deployment, vertical, and region/country.

The advanced persistent threat or APT is a methodology that depicts cyberattack campaigns initiated by unethical hackers to steal sensitive information over the organization’s digital platform. Usually, these organizations include either enterprises with expansive business operations or governing bodies that hold confidential information, including intellectual property, employee/citizen personal information, and so on. Carrying out these cyberattacks needs much more resources than attacking a standard web application attack. These include highly experienced unethical hackers backed with strong financial support. Additionally, the unethical hackers are sometimes funded by the governing organizations that utilize APT as their cyber weapon. Furthermore, the advanced persistent threat protection requires a multi-dimensional method that combines network administrators, security providers, and individual users in traffic monitoring, application & domain whitelisting, access control, bad bot protection, and web application firewall. The strategy adopted by APT protection players includes a web application firewall, backdoor protection, two-factor authentication, and DDoS protection.

By component, the global advanced persistent threat (APT) protection market has been divided into solution and service. The solution segment is further divided into security information & event management, endpoint protection, intrusion detection/prevention system, sandboxing, next-generation firewall, forensic analysis, and others. Additionally, the service segment is bifurcated into professional services and managed services.

By organization size, the global advanced persistent threat (APT) protection market has been divided into small & medium enterprises and large enterprises.

By deployment, the global advanced persistent threat (APT) protection market has been divided into on-premises and cloud-based.

Based on vertical, the global advanced persistent threat (APT) protection market has been divided into BFSI, engineering & construction, healthcare, retail & e-commerce, energy & utilities, it & telecom, media & entertainment, and others.

The advanced persistent threat (APT) protection market has been analyzed for five regions—North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.

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Regional Analysis

By region, the advanced persistent threat (APT) protection market has been segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and South America. North America is expected to be the largest market due to the higher adoption of advanced technology solutions and services in the region and APT protection benefits, such as data theft prevention, enhanced security of IT resources, and increased uptime.

Key Players

The key players operating in the global advanced persistent threat (APT) protection market include Broadcom (US), McAfee, LLC (US), AO Kaspersky Lab (Russia), Forcepoint (US), CipherCloud.com (US), Zscaler, Inc. (US), Fortinet, Inc. (US), FireEye, Inc. (US), Raytheon Technologies (US), Sophos Ltd. (UK), ESET, spol. s r.o. (Slovak Republic), Palo Alto Networks, Inc. (US), VMware, Inc (US), Microsoft (US), and Webroot Inc. (US).

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