Proximity Marketing Market Growth Rate, Trends, Analysis, Future Scope, Size, Share, Forecast To 2023

 Market Overview

Market Research Future (MRFR) affirms that the proximity marketing market 2020 can be worth approximately USD 52 Billion by the year 2023. MRFR also expects the market growth rate to be 28% between 2017 and 2023 (review period).

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Primary Drivers and Key Barriers

With the rising ubiquity of mobile devices across the world and the increasing dependency on them for accessing digital content, the proximity marketing market can gain considerable impetus in the very near future. Proximity marketing makes extensive use of cellular technology to connect with mobile-device users that are in the proximity to the business. These offer marketers massive amounts of data and are quite simple to set-up, which increases their uptake in the market.

Marketers mostly capitalize on Wi-Fi and Bluetooth technology to send various marketing messages to those who are close by and are interested in making a purchase. These strategies are generally adopted by services like maintenance, application support, consulting, integration and deployment. Such strategies can be leveraged by organizations in a variety of sectors including media and entertainment, healthcare, retail and e-commerce, transportation and logistics, to list a few.

The intensifying competition between vendors in different industries combined with the increasing focus on business intelligence (BI) induces major growth of the proximity marketing industry. The increasing availability of analytical and spatial data tools also favors the market. The market also benefits from the rising sales of smartphones and the fast track advancements and innovations in proximity technologies. The rising penetration of the GPS Geofencing market, owing to the technology’s ability to help users send push notifications to customers that are close to their stores can also result in strong market growth in the ensuing period.

Market Segmentation

The proximity marketing industry has been broadly studied; with the primary segments highlighted in the report include component, technology and application.

The main components covered in the report include hardware, service and software.

The types of proximity marketing technology are Near Field Communication (NFC), GPS Geofencing, BLE Beacon, Wi-Fi, and others. The BLE beacons-based proximity marketing can register signficant growth in the upcoming period, because of their rising use in multi-channel marketing as well sa product distribution within the retail industry.

Application areas of proximity marketing technology are BFSI, healthcare, hospitality, retail & e-commerce, transportation & logistics, media & entertainment, infrastructural, among others.

Regional Outlook

The regional study of the proximity marketing market covers Asia Pacific (APAC), Europe, North America, and the Rest of the World (RoW).

North America has taken the lead in the global market, thanks to the presence of a large number of proximity marketing vendors and the high penetration of smartphones. The increasing use of mobile web, mobile internet and the emergence of high-speed networks like 4G also boosts the regional market growth. The extensive deployment of cutting-edge technologies in the advertisement and retail sectors also induced industry expansion in the region.

APAC is the fastest progressing market for proximity marketing, on account of the growing investments by emerging countries in the technology. The rising use of smartphones as well as mobile internet also drives the deployment of proximity marketing among firms to reach a higher number of customers. Surge in technological development within location-based services, increasing use of beacons, and the surging requirement for better customer services also add to the market strength.

Top Contenders

The top contenders in the proximity marketing industry are Apple Inc. (U.S.), Microsoft Corporation (U.S.), Bluvision Inc. (U.S.), Zebra Technologies Corporation (U.S), inMarket Media LLC (Italy), Estimote Inc. (U.S.), Qualcomm Inc. (U.S.), ROXIMITY (U.S.), Google Inc. (U.S.), Proxama PLC (U.K.), and more.

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Global Data Quality Tool Market Research Report|COVID-19 Impact, Outlook and Future Scope Analysis Forecast till 2023

 Market Highlights

The data quality tool system solutions enable organizations for better understanding of customer needs, improving the quality of service, future predictions and business growth. The tools are increasingly implemented in support of data quality improvement initiatives. Increasing usage of external data sources and the growing volume of business data are the factors boosting the growth of the data quality tool market.

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Data Quality Tool Market

According to Market Research Future, market has been segmented into component, data type, deployment, organization size, vertical and region.

On the basis of deployment, the market has been bifurcated into on-demand and on-premises. Out of these deployment, on-demand accounted for the largest market share majorly due to cost benefits and speed of deployment. However, on-premises segment is expected to boost the market over the forecast period, 2017-2023. The reason is attributed to increasing number of large enterprises which require storage of data and security concerns.

On the basis of region, the market has been segmented into North-America, Europe, Asia-Pacific and Rest of the world. North American region dominated the digital asset management market.

The key players in the global data quality tool market include SAP SE (Germany), Microsoft Corporation (US), IBM Corporation (US), Experian Data Quality (US), SAS Institute Inc. (US), Informatica Corporation (US), Pitney Bowes (US), Information Builder (US), Oracle Corporation (US), Tamr (US), Talend (US), Syncsort (US) and Trianz (US) among others.

The global data quality tool market is expected to reach approximately USD 1539 million by the end of 2023 with 16% CAGR during forecast period 2017-2023.

Market Research Future Analysis

The global data quality tool market is expected to grow significantly over the forecast period, 2017-2023. Media & Entertainment segment of data quality tool market globally drives the market. The market is expected to have higher growth rate as compared to the previous years.

Asia-Pacific region is expected to boost the market over the forecast period, 2017-2023. Countries such as India and China contributes largely to the growth of the market. The reason is attributed to increasing awareness, technological advancements and increasing demand for data management. Furthermore, data quality tools market has an immense scope in this region majorly due to presence of large number of small and medium sized enterprises.

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Customer Analytics Market COVID – 19 Analysis Research Report by Forecast to 2023

 Customer Analytics Market, By Solution (Web Analytical Tools, Social Analysis Tool, Reporting), By Service (Professional Service, Support and Maintenance Service), By Deployment (Cloud, On-Premise) - Global Forecast 2023

Market Highlights

On the basis of regional analysis, the market is segmented into North America, Europe, Asia-Pacific and Rest of the World.  North America region is generating highest market share in the customer analytics market owing to better network infrastructure, digitization and higher technology implementation.  Digitization in North America is mainly due to the invention of advanced technology and economies benefitting from it.  North America region is leading due to presence of major players from the region in the customer analytics market.  The implementation of customer analytics solution by both small and medium enterprises is increasing rapidly, especially one into retail sector. The customer analytics is gaining demand as organization seek to improve their business growth by shifting from on-premise to cloud based. The initial low cost, saving amount spent on infrastructure, automatic software upgrading and seamless integration is driving the market of cloud based customer analytics market.

The customer analytics market is expected to grow at approximately USD 7.3 Billion by 2023, at 15% of CAGR between 2017 and 2023.

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Taste the market data and market information presented through more than 30 market data tables and figures spread over 100 numbers of pages of the project report. Avail the in-depth table of content TOC & market synopsis on “The Customer Analytics Market Research Report -Forecast to 2023”.

Customer Analytics Market Segmentation

The customer analytics market has been segmented on the basis of deployment, solution and service. The cloud based customer analytics solution provides search filters in terms of website traffic, most popular site and measure campaign performance. Cloud solution enable organization by providing drag and drop function and offers roll-based workflow. The study indicates that growing demand of digitally stored data and cloud computing is driving the on-premise deployment service.

The prominent players in the customer analytics market are- Actuate Software Corporation (U.S.), Angoss Software Corporation (U.S.), Fair Isaac Corporation (Fico) (U.S.), IBM Corporation (U.S.), Oracle Corporation (U.S.), Pitney Bowes (Germany), SAS Institute (U.S.), Teoco Corporation (U.S.), Verint System (U.S.), SAP AG (Germany) among others.

Market Research Analysis

The customer analytics market in North America region is growing due to high adoption of cloud solutions by enterprise and need to improve information governance in organizations. According to the study, the customer analytics market will show rapid growth in Europe region. Asia-Pacific market is estimated to be one of the fastest growing market as it is continuously investing into research and development of customer analytics market and growing e-commerce trends to attract more customer s is driving customer analytics market in the region. Increasing population, and growing IT landscape is boosting the market in the region. The region is witnessing high adoption of customer analytics tools by enterprises. Developing countries such as India and China are adopting Customer analytics software at a large scale owing to increasing e-commerce industries, competitive advantage, growing retail sector is boosting the market in the region. By vertical segment, BFSI and retail sector is driving the customer analytics market. The region is witnessing high growth in customer analytics market due to growing technological advancement in cloud, analytics and mobile technologies. 

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Business Process Management Market Outlook, Strategies, Industry Analysis, Future Scope, Key Drivers and Forecast To 2023

 Global Business Process Management Market, By Solution (Process Improvement, Content and Document Management), By Service (Training and Education), By Business Department (Operation and Support, Accounting & Finance) - Forecast 2026

Market Synopsis

As per the analysis by Market Research Future Reports (MRFR), the global business process management market is estimated to value USD 16 billion with a CAGR of 14% during the review period from 2017 to 2023.

Factors like an increase in demand for effective software for business operation, large investment by the organizations and the increasing inclination of the organizations towards cloud solution technology are propelling the market at a very fast pace. The need to improve the workflow, daily operations in an organization, changing in healthcare regulation which requires changes in documents and the financial transaction is driving the global business process management market 2020. The fierce IT competition opens an avenue of opportunities for business process management vendors to advance effective software which would be lucrative to some sectors. The aforementioned is one of the most crucial causes which propels the market. Other factors like low-cost, return on investment also play an important role to flourish the market.

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Market Segmentation

The business process management market has been segregated on the basis of solution service, deployment, business department, vertical organization size, and region.

On the basis of solution service, the global business process management market is classified into Monitoring and Optimization, Process Improvement, Automation, Integration, Content and Document Management, and others. The system integration service strengthens the organization by making them capable enough to accept challenges to provide seamless connectivity.

On the basis of deployment, the global business process management market is classified into the cloud and on-premises.

On the basis of the business department, the global business process management market is classified into Operation and Support, Human Resource, Supply Chain Management, Sales and Marketing, Manufacturing and others.

On the basis of vertical organization, the global business process management market is classified into Government & Defense, Manufacturing, BFSI, Retail, IT & Telecommunication, Healthcare, and others. As per the research, the BFSI sector is estimated to seize the highest market share due to the effective service proposed by the business process management which assists in customer retention in the banking vertical.

On the basis of region, the global business process management market is classified into Europe, North America, Asia Pacific, and the Rest of the World (RoW).

Regional Analysis

The regional analysis of Europe, North America, and the Asia Pacific has been performed. 

The increasing demand for a capable software for business operation and the existence of crucial business process management vendors is bringing an impact on the growth in the North American region. Countries such as Canada and the U.S has a significant contribution to the business process management in the region.

The APAC region is estimated to be on the most important players in the market due to the large investment by organizations in adding to the business productivity and efficiency. It is estimated to expands at the fastest pace due to the increased IT landscape in the region. The region is experiencing high adoption of business process management software by organizations. Emerging economies like India and China are promoting business process management software at a vast scale due to the increased IT infrastructure, robust industrialization and digitization which is proliferating the market in the region.

Key Players

The most distinguished entities in the business process management market are – Dell Emc (U.S.), Appian Corporation (U.S.), IBM Corporation (U.S.)  Software AG (Germany), Pegasystems Inc. (U.S.), Oracle Corporation (U.S.), Redhat, Inc. (U.S.), Tibco Solution Inc. (U.S.), Open Text Corporation (Canada), Verisae, Inc. (U.S.)  and a few more.

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Web Real Time Communications Market Size, Share, Current Trends, Industry Demand, Regional Outlook and Forecast To 2023

 Global Web Real Time Communications Market, By Type (Solutions, Services) By Organization size (Large, Small, Medium), By Vertical (IT & Telecommunications, Media & Entertainment)- Forecast 2023

Market Overview

In its research report, Market Research Future (MRFR) emphasizes that the global web real-time communications market 2020 is expected to grow signifcantly, securing a substantial market valuation of up to USD 10 billion and a healthy 44% CAGR over the review period.

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Drivers and Restraints

The factors that contribute to the growth of the web real-time communications market are growing demand for safe communications mode, increasing demand from business to enhance customer relationship management, increasing adoption of such solutions in the healthcare sector, and increasing demand for better communications solutions. In addition, web RTC offers a higher quality of video and audio at a lower cost with an improved level of protection relative to other telecommunications systems and thus could drive the development of the global web RTC industry. The benefits of introducing such approaches also improve the efficiency of an organization, reduce various costs, and reduce the complexities. Web real-time communications can offer improved video and audio quality at a lower cost than other telecommunications systems. Consumer development facing industries such as retail, healthcare, and hospitality will further fuel the development of the RTC web sector.

Web RTC is still an evolving technology, however, and thus has specific problems such as privacy issues in the use of the public internet and data protection. These issues are expected to curb global network RTC market growth. The web real time communication technology is not supported in iOS, and windows are hampering the growth of the overall market.

Segmental Analysis

The global market has been segmented, based on type, into solutions and services. The solutions segment comprises video conferencing, messaging, voice calling, and others. The services segment comprises of consulting, integration, and others.

Based on the organization size, the market comprises of large, medium, and small.

On the basis of vertical, the global market has been divided into healthcare, IT & telecommunications, media & entertainment, BFSI, government and transportation, retail, among others. Out of these verticals, the IT & Telecommunications segment assessed as the largest market share majorly due to advanced technologies with the existing infrastructure, delivering real-time solutions to consumers, and eliminates various complexities. The healthcare segment is slated to grow at a fast pace over the review period, 2017-2023.

Regional Overview

The geographical overview of the global market has been analyzed in four major regions, including the Asia Pacific, North America, Europe, and the rest of the world. Due to increased acceptance of innovative technology technologies, expansion of the internet network, increased demand for improved operational performance, and a strong presence of solution providers, North America had the largest market share. Countries like the U.S. and Canada primarily lead to business growth. Over the forecast period, the market is projected to rise in the North American region with the largest market share to gain a CAGR.

Europe takes North America's lead. A growing understanding of its potential benefits for this area is pushing the demand ahead. During the forecast era, APAC expects the fastest CAGR. Countries like India and China have started implementing the technology with their considerable industrial growth, which ensures a significant rise in the regional market. In addition, several companies are centered in this area that can serve as a software-defined booster to the security industry.

Competitive Analysis

The major market players operating in the global market as acknowledged by MRFR are AT&T (U.S.), Avaya, Inc. (U.S.), Apidaze (France), Cafex Communications, Inc. (U.S.), Cisco Systems, Inc. (U.S.), Dialogic, Inc. (U.S.), Polycom, Inc. (U.S.), Oracle (U.S.), Twilio, Inc. (U.S.), TokBox, Inc. (U.S.), GENBAND Inc. (U.S.),  and Quobis (Spain) among others.

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Parking Management Market Demand, Industry Size, Top Players, Opportunities, Sales, Revenue and Regional Forecast To 2023

 Parking Management Market, By Component (Software, Service), Parking Site Type (Off Street Parking, On Street Parking), Solution (Access Control, Security, Surveillance, Valet, Revenue Management) and By Vertical – Global Forecast 2023

Market Overview

The necessity for parking spaces that correlate with the number of vehicles on the road is expected to fuel the parking management market 2020. The information & communication technology industry reports are produced by Market Research Future, which highlights market options for expansion. A USD 7 Billion is anticipated to be achieved by 2023 with the support of a 12 % CAGR.

The need to ensure lesser traffic problems is expected to create momentum for the parking management market in the coming period. The need to improve connectivity to urban areas is estimated to guide the development of the parking management market ahead in the coming years. Moreover, the increased focus on urban planning is estimated to benefit the parking management market in the forecast period.

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Segmental Analysis

The segmental evaluation of the parking management market is segmented into component, vertical, parking site type, solution, and region. Based on the mode of parking site type, the parking management market has been segmented into on-street parking and off-street. On the basis of mode of component, the parking management market has been segmented into software and service. Based on mode of the solution, the parking management market has been segmented into security & surveillance, access control, parking fee & revenue management, parking fee & revenue management, valet parking management, parking guidance & slot management, and others. On the basis of the mode of vertical, the market has been segmented into recreation, healthcare, BFSI, corporate & commercial parks, government, hospitality, academia, retail, transportation, and others. Based on the regions, the parking management market consists of Asia Pacific, North America, Europe, and other regions.

Detailed Regional Analysis 

The regional scrutiny of the parking management market includes regions such as Asia Pacific, North America, Europe, and other regions. Among all the regions studied, the North American region is expected to hold the most significant parking management market share due to the early adoption of parking management and technological advancements in this region. The North American region is narrowly followed by the European region, which is projected to show significant growth in the coming years. The Asia Pacific regional market holds a huge opportunity for development in the parking management market due to the incidence of nations like China and India, who are seeing population growth problems lately. Furthermore, the increasing investment in various smart city projects is expected to add to the parking management market in this region.

Competitive Analysis

The scope of development of the market shows a high growth potential that the market can achieve in the coming years. The strategic allocation and positioning of assets are expected to aid each competitor in the mart with their growth goals. The inducement of definite regulations introduced by the governments of several countries is estimated to enhance the profits that can be gained by the market. The availability of suitable means to build robust distribution channels is estimated to characterize the future expansion of the market in the forecast period. The stability of the economic state is expected to further lend to the favorable development in the global market strength. The improvement in research and development facilities and equipment is further projected to influence the growth of the market in the forecast period. The need to prepare for contingencies such as natural disasters, pandemics, and international trade wars is expected to allow the market a better capability to deal with the challenges.

The well-known companies in parking management market are Kapsch TrafficCom AG (Austria), Siemens AG (Germany), T2 Systems, Inc. (U.S.), AMANO Corporation (Japan), XEROX Corporation (U.S.), SWARCO AG (Austria), Cubic Corporation (U.S.), INRIX, Inc. (U.S.), INDIGO (France), SKIDATA AG (Austria), among others.

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Innovation Management Market COVID – 19 Analysis Research Report- Forecast 2023

 Innovation Management Market, By Type (Software, Service), Deployment (Cloud, On-Premise), Application (Product Research & Development Platforms, Marketing, Design & Idea Platforms, Collective Intelligence & Prediction Platforms) – Global Forecast 2023

Overview

Innovation has become essential to the development and growth of businesses and economies worldwide. Market Research Future, a firm which specializes in market reports related to the information and communication technology sector among others, recently published a report on this market. The global innovation management market is expected to grow to approx. USD 1,700 Million by 2023, while growing at 27% CAGR between 2017 and 2023.

Changing work cultures and the need for innovations in products and their quality has led to major developments in this market. Rapid growth experienced in this sector and in economies around the world has influenced the growth trajectory of this market. New work practices and strategies are extremely important and are often, the narrow difference between success and failure on the global stage. Therefore the demand need in this industry has been rising steadily and will continue this pace well into the forecast period.

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 Industry Segments

The innovation management market can be segmented on the basis of following:

By Type: Software, services, consulting services, system design & integration services, and training & education services

By Deployment: Cloud, on-premise

By Organization Size: Large enterprises, small and medium enterprises

By Application: Product research & development platforms, marketing, design & idea platforms, collective intelligence & prediction platforms, human resources & freelance platforms

By Vertical: BFSI, Healthcare, education, media & entertainment, IT & telecommunication, retail, government

The retail sector is expected to hold the largest market share and grow at the highest CAGR during the forecast period. By integrating innovation management with retail, there will be new business opportunities to improve and also maximize product distribution.

Detailed Regional Analysis

The regional analysis of Innovation Management market is being covered for regions such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. The major growth in Innovation Management market in North America attributes to the technical advancements and increasing need for innovative products to satisfy consumer needs in that region.

Global Competitive Analysis

With the entry of new industry players in the segment, a trend of solid, volume-driven growth has been observed in the market with the addition of new and advanced products. Companies are aiming to capture & solidify their share of the market segment, by competing and experimenting with various advantage points. The best long-term growth opportunities for this sector can be captured by ensuring ongoing process improvements and financial flexibility to invest in the optimal strategies. The prominent players in Innovation Management market are – Qmarkets (Israel), BrightIdea, Inc. (U.S.), Hype Innovation (Germany), IdeaScale (U.S.), Innosabi GmbH (Germany), Cognistremer (Belgium), Crowdicity Ltd (U.K.)

Latest Industry News:

Aug 2017 Israeli collective intelligence solutions company Qmarkets has raised $5.2 million in a financing round led by LETA Capital, Club 100 Plus, and the State of Connecticut’s Department of Economic and Community Development.The funding follows a record year for Qmarkets with 50% growth in revenue, a 27% increase in the number of customers, and 100% sales growth in the US market.  Qmarkets recently marked ten years of operation during which the technology frontrunner originated many of the idea management tools deployed today in leading global enterprises, including an ideation platform for hundreds of thousands of people, company branded innovation campaigns and corporate crowdsourcing tools to engage with internal and external audiences.

Dec 2017 IdeaScale, the leading idea management solution for government, announced its FedRAMP authorization recently. The designation solidifies IdeaScale as the only idea management software solution listed on the FedRAMP marketplace.The government-wide FedRAMP program provides a standardized approach to security assessment, authorization, and continuous monitoring for cloud products and services as a growing number of agencies migrate their existing systems to the cloud. FedRAMP helps government entities buy cloud services with confidence in the security levels of the services and their underlying software.

Feb 2017 EY has announced the acquisition of CogniStreamer, a start-up of Belgian origin offering collaborative innovation project management solutions. This acquisition enables EY to strengthen its "Realized Innovation" service platform, offering its customers the means to develop a truly value-creating innovation, both in intrapreneurship and in open innovation. With this acquisition, EY has sealed its leadership in the digital transformation.

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