Rugged Handheld Electronic Devices Market Research Report - Global Forecast till 2024

 Market Highlights

Various types of rugged handheld electronic devices include scanners, tablets, smartphones, and mobile computers, which are used across industries. One of the major factors driving the market is the rising demand for IoT devices. The growth of industry 4.0 depends upon rugged handheld electronic devices with features such damage-resistant screens, industrial strength frames, and shock- and vibration-resistant solid-state drives (SSDs), that can be used in production units, production floors, construction sites, and also for public safety. Moreover, the government standards related to safety is also fueling the market as various military operations involve communication channels which are owned by the government. Government approval and contracts are often required in order to manufacture devices which use these communication channels.

The global rugged handheld electronic devices market has been segmented based on product type, end-user, and region.

The global rugged handheld electronic device market was valued at USD 7.3 Billion in 2018 and is expected to grow at a CAGR 9.71% during the forecast period of 2019–2024. In 2018, North America dominated the rugged handheld electronics market with the highest market share is expected to grow at a CAGR of 7.9% during the forecast period 2019–2024 followed by Europe and Asia-Pacific. The region being the early adopter of the technology has significantly contributed to the market growth. Also, the presence of various key players such as Honeywell International Inc., Zebra Technologies Corporation and Juniper Systems, Inc. in the region drives the market. Moreover, the early adoption of rugged handheld electronic devices in the region is a major factor driving the market. In 2018, in US manufacturing industries, retail and military and defense industries accounted for almost 66% of market of the rugged handheld electronic devices. The Asia-Pacific region is expected to be the fastest growing market during the forecast period 2019-2024. The presence of various key and local players in the region also contributes to the market growth. Moreover, developed and developing countries in the region are also driving the growth for rugged handheld electronic devices market due to the rising demand of rugged handheld smartphones, mobile computers and scanners by manufacturing industries, government, and retail industries.

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Prominent Players

Some of the Prominent Players in the global rugged handheld electronic devices market are Handheld Group(Sweden), Panasonic Corporation(Japan), Datalogic SpA(Italy), Zebra Technologies(US), Honeywell International, Inc. (US), Advantech Co., Ltd(Taiwan), Getac Technology Corp.(Taiwan), Juniper Systems Inc.(US), TouchStar PLC(UK), CIPHERLAB Co., Ltd(Taiwan)  among others.   

Segmentation

Based on product type, the market has been categorized as smartphones and tablets, mobile computers, reader/scanner, and others. The smartphones and tablets segment accounted for the largest market share of 50.5% in 2018, with a market value of USD 3.84 billion; it is expected to register the highest CAGR of 9.27% during the forecast period. Rugged smartphones differ from normal smartphones in terms of their ability to withstand various environmental conditions and offer protection against high temperature, water, dust, and vibration.

Based on end-user, the global rugged handheld electronic devices market have been segmented as manufacturing, transportation & logistics, military & defense, retail, and government and others. The manufacturing industries account for the largest market share of 27.2%, growing at a CAGR of 7.18% during the forecast period of 2019–2024. Rugged handheld electronic devices are used for machine maintenance, order tracking, inspection, and quality and inventory control. The manufacturing units use mobile computers, tablets, scanners, and other devices for analyzing and tracking the functionality of machines and products.

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Real-Time Location System (RTLS) Market Size, Share, Current Trends, Industry Demand, Regional Outlook and Forecast To 2028

 Global Real-Time Location System (RTLS) Market Research Report: By Type (RFID, Wi-Fi, Ultrasound, Infrared and ZigBee), By Application (Healthcare, Transportation and Logistics, Industrial Manufacturing, Government & Defense and Retail), By Sales Channel (Direct Channel and Distributed Channel) - Forecast till 2028

Market Highlights

The real-time location system market has been segmented based on type and application. The type segment has been further segmented as radio frequency identification (RFID), Wi-Fi, ultrasound, infrared, and ZigBee (Bluetooth Low Energy). RFID accounts for the largest market share, by type, with 46.5% in 2018 and is projected to register a CAGR of 26.7% during the forecast period. Furthermore, the applications segment has been segmented as healthcare, government and defense, transportation & logistics, industrial manufacturing, and retail. The healthcare industry holds the largest market due to high demand of the systems for tracking and monitoring devices and individuals.

The increasing demand for RTLS in the healthcare industry is considered as a major factor for driving the market. RTLS has shown potential to transform hospital processes such as asset temperature monitoring, bed capacity management, patient/provider workflow, patient elopement, security, and other location-dependent applications. RTLS enables a more accurate assessment of the exact number, location, and functionality of medical devices which has enabled hospitals to focus on improving patient care and reduce capital expenses. These systems also identify and manage inefficient use of human resources. Moreover, the increasing demand for RTLS due to Industry 4.0 is another factor that drives the market growth. Industrial processes are increasingly getting automated due to the rapid development of technologies including IoT, artificial intelligence (AI), machine learning, and virtual reality. There is a rise in demand for asset tracking solutions such as RTLS in manufacturing due to the benefits it has offered in terms of providing full visibility of assets, processes, resources, and products.

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According to Market Research Future analysis, the global real-time location system (RTLS) market has reached USD 1.875 billion in 2018 and has been estimated to be valued at USD 23.9042 billion by 2028 at 28.7 % CAGR during the forecast period 2019–2028.

The MRFR analysis offers a comprehensive understanding of market dynamics. The global real-time location system (RTLS) market is analyzed across key geographies, namely North America, Europe, Asia-Pacific, and the rest of the world. The media and entertainment market in North America is expanding due to the presence of key market players and their investments in countries including the US and Canada.

The global real-time location system (RTLS) market has been segmented on the basis of type, application, sales channel and region. The global real-time location system (RTLS) market, by type, has been segmented into RFID, Wi-Fi, ultrasound, infrared, and ZigBee.

The RFID segment accounted for the largest market share of USD 872.5 million in 2018 and is expected to register a CAGR of 26.7% during the forecast period. The ultrasound segment is expected to register the highest CAGR of 31.0% during the forecast period.

By application, the global real-time location system market has been segmented into healthcare, transportation and logistics, industrial manufacturing, government & defense, and retail.

The healthcare sector offers a large number of applications for real-time location systems. Hospitals and clinics make use of this technology for tracking, monitoring, and managing assets such as medical equipment through real-time access to location data and status of equipment. RTLS helps hospitals reduce inventory costs, reduce the time taken by nurses, technicians and other healthcare professionals to locate missing equipment, reduce the number of thefts of expensive medical equipment, and automate the maintenance process. The healthcare segment accounted for the largest market share of USD 1.1252 billion in 2018 and is expected to register a CAGR of 26.8% during the forecast period. The industrial manufacturing segment is expected to register the highest CAGR of 31.9% during the forecast period.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Prominent Players

Some of the Prominent Players in the global real-time location system (RTLS) market are IBM Corporation, Zebra Technologies Corporation, STANLEY Healthcare, General Electric Company, Siemens AG, Airista Flow, Inc., Sonitor Technologies Inc., RF Technologies, Inc., IDENTEC SOLUTIONS, PLUS Location Systems USA, LLC, PINC Solutions, Radianse, Essensium, CenTrak, and TeleTracking Technologies, Inc.

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Virtual Networking Market Outlook, Strategies, Industry Analysis, Future Scope, Key Drivers and Forecast To 2023

 

Virtual Networking Market: By Type (Hardware, Software and Service), By Application (BFSI, Public Sector, Manufacturing, Hospitality, Healthcare, IT & Telecommunication and Others) and Region - Global Forecast Till 2023

Overview:

Market Research Future (MRFR)’s study indicates that the global virtual networking market is poised to mark a CAGR of 34.3% during the forecast period 2018 to 2023. The report further reveals that the global market is anticipated to value at USD 62,080.4 Mn towards the end of 2023. With the advent of globalization and digitization, enterprises are leveraging server virtualization for reaching more customers. The multi-tiered application architecture supported by server virtualization is likely to augment the global virtual networking market over the next couple of years.

The developments in the IoT technology is prognosticated to pave the way for the growth of the virtual networking market in the foreseeable future. In addition, the market is presumed to scale new heights with the integration of cloud based platforms. The amalgamation of cloud and IoT technology has been presumed to boost the growth trajectory of the virtual networking market over the assessment period.

Key players are focusing on the capitalization of 5G services for the growth of the market. The market looks attractive at present and has been forecasted to remain so in the upcoming years. Nevertheless, the lack of technical expertise coupled with high costs associated with research & development is prognosticated to check the expansion of the virtual networking market across the review period.

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Segmental Analysis:

By type, the virtual networking market has been segmented into hardware, software, and services. Among these, the services segment currently holds the maximum market share and is projected to value at USD 31,911.2 Mn by the end of 2023. It is also expected to thrive at a relatively higher CAGR owing to a drastic increase in virtual cloud networking, network automation, and DevOps automation.

By application, the virtual networking market has been segmented into BFSI, public sector, manufacturing, hospitality, IT & telecommunication, and healthcare. Among these, IT & telecommunication segment presently dominating the global market. The report indicates that the segment’s value is likely to reach USD 17,584.6 Mn towards the end of 2023 expanding at a comparatively higher CAGR of 37.17%. The deployment of virtual networking in the IT sector assures cost-cutting and efficiency, which is likely to favor the growth of the segment over 2023.

Regional Outlook:

The global virtual networking market, by region, has been segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa (MEA). North America is poised to hold a dominant share and grow from USD 4,252.5 Mn in 2017 to USD 25,179.8 Mn towards 2023-end. The U.S. is estimated to contribute most significantly towards the development of the virtual networking market in the region. In addition, the presence of highly advanced IT infrastructure is anticipated to drive the proliferation of the regional market in the forthcoming years.

Europe, placed at the second spot, is estimated to be valued at USD 16,476.1 Mn by the end of the assessment period. The U.K. and Germany are the most vital country-level virtual networking markets of the region.

Asia Pacific is a highly lucrative virtual networking market. The growth of the digital platforms and the reliance on IT across major industry verticals is expected to propel the expansion of the virtual networking market in the region. It is estimated to expand at a relatively higher CAGR of 35.71% over the assessment period. Fast-developing economies such as China, Japan, South Korea are presumed to witness accelerated revenue creation in the forthcoming years. Meanwhile, virtual networking markets in Latin America and the Middle East & Africa are poised to exhibit substantial growth at 31.51% and 32.79% respectively.

Competitive Dashboard:

The major players profiled in this MRFR report are Microsoft Corporation, IBM Corporation, Huawei Technologies Co. Ltd, Oracle Corporation, VMware, Inc., Citrix Systems, Inc., Virtual Network Solutions, Hewlett Packard Enterprise Co., and Verizon Communications Inc.

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Wireless Mesh Network Market Growth Rate, Trends, Analysis, Future Scope, Size, Share, Forecast To 2025

 Market Synopsis

As per the analysis by Market Research Future Reports (MRFR), the global wireless mesh network market is estimated to value USD 8.50 billion by 2025 with a CAGR of 7.3% during the review period from 2019 to 2025.

The increased demand for the intelligent transport systems and rising demand for a fast and strong network at the workplace are some of the important factors that are bringing an impact on the growth of wireless mesh network market 2020. Traffic congestion is one of the major concerns for most of the cities. To tackle this issue, there is a requirement for the betterment of the transportation system with the usage of an intelligent transportation system. ITS offers real-time data that aids in avoiding collisions and accidents. Owing to this reason, government bodies are promoting the usage of such technology for safe transportation.  There are some other factors which increase the requirement for the intelligent transport system during the review period. Several organizations across different sectors of industry such as manufacturing, government, and healthcare demand a strong network for a smooth workflow. The wireless mesh network uses the fastest, fastest and efficient path for transmission, enhancing the quality of communication of the network. This plays an important role in the growth of the wireless mesh network market 2020. However, privacy concerns and data security are the factors that obstruct the expansion of the global wireless mesh network market.

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Market Segmentation  

The global wireless network has been segregated on the basis of radio frequency, mesh design, component, end-user, application, and region.

On the basis of radiofrequency, the global wireless network can be classified into the GHz band, 4.9 GHz band, 2.4 GHz band, and Sub 1 GHz band.

On the basis of mesh design, the global wireless network can be classified into infrastructure wireless mesh and AD-HOC mesh.

On the basis of components, the global wireless network can be classified into services, physical appliances, and platforms.

On the basis of end-user, the global wireless network can be classified into government, transportation, and logistics, hospitality, smart cities, and smart warehouses, oil and gas, education, mining, healthcare, and other end users.

On the basis of application, the global wireless network can be classified into smart manufacturing (logistics and supply chain management, predictive maintenance, workforce, and asset tracking, and other smart manufacturing applications), border security (GPS tracking), disaster management and public safety,  smart building and home automation, telecommunication, smart mobility, video streaming and surveillance, and others.

On the basis of region, the global wireless network can be classified into Europe, North America, the Middle East and Africa, and South America.

Regional Analysis

The regional analysis of Europe, North America, the Middle East, and Africa and South America has been performed.

North America is leading the global wireless network owing to the existence of established organizations and the fast adoption of the latest technologies. Moreover, the advent of the latest technologies such as network analytics, SaaS, IoT, cloud networking allows users to adopt wireless networking technologies for establishing a strong and low-cost network. Besides, established companies like Qualcomm Technologies, Inc., Cisco Systems, Inc., Cambium Networks, Ltd, and Qorvo, Inc., are dominating the wireless mesh network market in this region. These are some of the crucial factors which are responsible for the expansion of the market during the forecast period.

The APAC market has been estimated to attain the highest CAGR in the global wireless mesh network market during the review period. Countries such as Japan and Singapore own developed network infrastructure as they are quick adopters of emerging technologies in the region, this acts as an important factor to expand the market. Moreover, increased investment in research and development in developing nations such as India and China is another factor that aids in the expansion of the market during the review period.

Key Players

The most eminent players of the global wireless mesh network market are Cisco Systems, Inc. (the US), Qualcomm Technologies, Inc. (the US),  ABB (Switzerland), Ruckus Networks (US), Qorvo, Inc. (the US), Hewlett Packard Enterprise Development LP (US), Wirepas Ltd (Finland), Synapse Wireless (US), Rajant Corporation (US),  Cambium Networks, Ltd.(US), Strix Systems (India), Firetide, Inc.(the US), Filament (US), Fluidmesh Networks LLC (US), and Veniam (US).

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Public Safety LTE Market Analysis and Demand with Forecast To 2025

 Global Public Safety LTE Market Research Report: By Product (Private LTE, Commercial LTE, Hybrid LTE), By Application (Law Enforcement and Border Control, Emergency Medical Services, Firefighting Services, Disaster Management) - Forecast to 2025

Market Overview

According to the analysis offered by Market Research Future (MRFR), the global public safety LTE market is expected to reach a valuation of USD 3,246.5 Mn towards the end of 2025 from USD 690.3 Mn in 2017. The market is poised to thrive at 22.07% CAGR during the forecast period 2018 to 2025. It is one of the innovations in technology that facilitates quick and correct response in an emergency, thus improving public safety solutions. Rapid urbanization has intensified the demand for public safety LTE in the recent years. According to a report published, more than 65% of the population would be dwelling in urban areas by 2022. It is likely to have a positive impact on the proliferation of the public safety LTE market over the assessment period.

The advent of LTE-advanced has opened new avenues for growth of the global market by facilitating the transfer of high volumes of data. It is projected to optimize the market presence of LTE for public safety, thus, augmenting the market. Furthermore, the rising demand for unmanned operations and remote surveillance is likely to boost the growth of the public safety LTE market in the forthcoming years.

The initiatives undertaken by the government such as smart city development, rising threats of crimes and natural disasters, and market penetration of Internet of Things (IoT), are some of the factors that are poised to propel the expansion of the market in the upcoming years. However, the limited sophistication of telecommunication and network infrastructure in developing countries is expected to restrict the growth of the public safety LTE market.

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Segmental Analysis:

The global public safety LTE market is segmented on the basis of product and application in this MRFR report for a detailed assessment. By product, the market is segmented into private LTE, commercial LTE, and hybrid LTE. The private LTE segment is expected to attract a relatively larger customer base towards the end of the forecast period. It is estimated to value at USD 1222.9 Mn by the end of 2025. Meanwhile, the commercial LTE segment is poised to strike the highest CAGR of 24.7% over the assessment period.

By application, the global public safety LTE market has been segmented into law enforcement and border control, emergency medical services, firefighting services, and disaster management. Among these, the law enforcement and border control segment accounted for the largest share of the market in 2017. It is prognosticated to grow substantially owing to the rising demand for surveillance and controlling in the border areas. Meanwhile, the disaster management segment is anticipated to mark a relatively higher CAGR of 24.935 during the review period. It is estimated to command the maximum share of the public safety LTE market by the end of 2025 and value at USD 1190.8 Mn.

Regional Outlook:

By region, the global public safety LTE market has been segmented into North America, Asia Pacific, Europe, and the Rest of the World (RoW). Europe held the maximum share of the market in 2017 which accounted for 40.34% share. The factors such as growing concern regarding public safety, rapid urbanization, market penetration of Internet of Things (IoT), etc. are projected to lead the expansion of the global market in the foreseeable future.

North America is the second largest market and held 30.76% share of the global public safety LTE market in 2017. The future trajectory of the regional market is dominated by technological developments and its early adoption. It is forecasted to reach a valuation of USD 1118 Mn by 2025-end thriving at a CAGR of 23.99%.

Asia Pacific has been forecasted to grow from USD 145.3 Mn in 2017 to USD 502.6 Mn by the end of 2025. It is estimated to resonate promising potential for expansion and strike a CAGR of 17.29% during the assessment period. The growth of the market is expected to be catalyzed by the accelerated adoption of LTE public safety solutions in China.

The Rest of the World is likely to exhibit a comparatively steadier but constant growth over the next couple of years. The Middle East & Africa is presumed to expand at a higher CAGR than Latin America throughout the projection period.

Competitive Dashboard:

Some of the major players operating in the market are AT&T Inc., Telefonaktiebolaget LM Ericsson, Cisco Systems, Inc., Samsung Electronics, Bittium, Nokia Corporation, Cobham PLC, Motorola Solutions, Airbus SE, and General Dynamics Corporation.

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eSIM Market Research Report - Global Trends and Forecast To 2024

 Global eSIM Market Research Report: By End User (Automotive, Energy & Utilities, Manufacturing, Retail, Consumer Electronics, Transportation & Logistics) - Forecast till 2024

Market Overview

Market Research Future (MRFR) discuss factors that can impact the eSIM Market 2020 share across different region. The e-SIM market growth is studied using modern research techniques. The post coronavirus scenario of the market and the current influence of COVID on the e-SIM market are elaborated in the report. As per MRFR study, the global E-SIM market value can touch USD 913.9 Mn by 2024. The eSIM global market can rise at 28.0% CAGR across the forecast period (2018–2024).

The rise in rate of adoption IoT by consumer and industrial sectors can drive the e-SIM market in the years to come. The development of e-SIM standards to eliminate traditional SIM cards limitations and meet different connectivity requirements in the new-age connected devices era, such as automobiles application and smart robots can boost the expansion of the e-SIM market in the years to come. The increase in the preference for IoT applications in different industries can promote the growth of the eSIM market through the assessment period. IoT devices need seamless connectivity, which limits traditional SIM cards to provide capabilities that are significant for IoT devices. eSIM is reputed for over-the-air remote provisioning tool that can slash the need for physical SIM cards. The rise in popularity of e-SIM can promote the expansion of the market.

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Segmental Analysis

The segment study of the e-SIM market is done on the basis of end user.

The end-user based segments of the e-SIM market are manufacturing, retail, automotive, consumer electronics, energy & utilities, and transportation & logistics. The consumer electronics segment is likely to generate revenue above USD 76.7 Mn on the conclusion of the evaluation period. The manufacturing segment accounted for a substantial share of the market in the study years. The segment can rise at significant CAGR in the forecast period owing to the rise in the implementation of IoT industrial solutions.

Detailed Regional Analysis

In North America, the eSIM market can hold the largest share and is likely to retain its hegemony throughout the assessment period. The chief factor that can drive the expansion of North America e-SIM market across the assessment period is the rise in the adoption of IoT-based smart factories. The high support obtained from network operators to rise e-SIM standards is another factor that can rise the growth of the eSIM market in the study period.

In Asia Pacific, the eSIM market can rise at the highest pace with a 29.4% CAGR in the forecast period. The existence of major eSIM players across India, China, South Korea, Japan, and Hong Kong can support the rise of the expansion of the market in the years to come. Potential network providers in India, such as NTT Docomo, Inc. Airtel, and Reliance Jio among others are introducing effective innovations that can prompt the expansion of the regional market. The expansion of their services offered by other reputed network providers in the Asia Pacific region can prompt the rise of the regional market.

In Europe, the rise of the eSIM market in the UK, followed by Spain, Germany, and the rest of Europe, is likely at a high growth pace. Major factors that can cause the rise of the market are the existence of a numerous platform vendors capable of providing the underlying hardware requirements for eSIM integration.

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eSIM Market Research Report - Global Trends and Forecast To 2024

 

Keywords - e-SIM Market, e-SIM Market Growth, e-SIM Market Report, e-SIM Card Market, e-SIM Market Share

Global eSIM Market Research Report: By End User (Automotive, Energy & Utilities, Manufacturing, Retail, Consumer Electronics, Transportation & Logistics) - Forecast till 2024

Market Overview

Market Research Future (MRFR) discuss factors that can impact the eSIM Market 2020 share across different region. The e-SIM market growth is studied using modern research techniques. The post coronavirus scenario of the market and the current influence of COVID on the e-SIM market are elaborated in the report. As per MRFR study, the global E-SIM market value can touch USD 913.9 Mn by 2024. The eSIM global market can rise at 28.0% CAGR across the forecast period (2018–2024).

The rise in rate of adoption IoT by consumer and industrial sectors can drive the e-SIM market in the years to come. The development of e-SIM standards to eliminate traditional SIM cards limitations and meet different connectivity requirements in the new-age connected devices era, such as automobiles application and smart robots can boost the expansion of the e-SIM market in the years to come. The increase in the preference for IoT applications in different industries can promote the growth of the eSIM market through the assessment period. IoT devices need seamless connectivity, which limits traditional SIM cards to provide capabilities that are significant for IoT devices. eSIM is reputed for over-the-air remote provisioning tool that can slash the need for physical SIM cards. The rise in popularity of e-SIM can promote the expansion of the market.

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Segmental Analysis

The segment study of the e-SIM market is done on the basis of end user.

The end-user based segments of the e-SIM market are manufacturing, retail, automotive, consumer electronics, energy & utilities, and transportation & logistics. The consumer electronics segment is likely to generate revenue above USD 76.7 Mn on the conclusion of the evaluation period. The manufacturing segment accounted for a substantial share of the market in the study years. The segment can rise at significant CAGR in the forecast period owing to the rise in the implementation of IoT industrial solutions.

Detailed Regional Analysis

In North America, the eSIM market can hold the largest share and is likely to retain its hegemony throughout the assessment period. The chief factor that can drive the expansion of North America e-SIM market across the assessment period is the rise in the adoption of IoT-based smart factories. The high support obtained from network operators to rise e-SIM standards is another factor that can rise the growth of the eSIM market in the study period.

In Asia Pacific, the eSIM market can rise at the highest pace with a 29.4% CAGR in the forecast period. The existence of major eSIM players across India, China, South Korea, Japan, and Hong Kong can support the rise of the expansion of the market in the years to come. Potential network providers in India, such as NTT Docomo, Inc. Airtel, and Reliance Jio among others are introducing effective innovations that can prompt the expansion of the regional market. The expansion of their services offered by other reputed network providers in the Asia Pacific region can prompt the rise of the regional market.

In Europe, the rise of the eSIM market in the UK, followed by Spain, Germany, and the rest of Europe, is likely at a high growth pace. Major factors that can cause the rise of the market are the existence of a numerous platform vendors capable of providing the underlying hardware requirements for eSIM integration.

About Market Research Future

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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App Analytics Market Growth Rate, Future Scope, Analysis, Business Development and CAGR To 2025

 App Analytics Market Research Report by Type (Web-based, Mobile-based), Deployment (On-premise, On-cloud), End-user (Media & Entertainment, Logistics, Travel, and Transportation, Others), and Region-Forecast till 2025

Industry Insight

Market Research Future reveals in its in-depth study, keeping the long-term impact of COVID-19, the global app analytics market 2020 is moving ahead with a massive 17.24% CAGR from the years 2018 to 2025 (forecasted period). Also, the report takes into account the impact of the novel COVID-19 pandemic on the global app analytics market.

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Top Driving Factors

App analytics technology assists in monitoring the performance of desktop, mobile, and other device applications. Several companies are actively adopting the app analytics software at a hasty scale to commence better-informed and extensively data-driven decisions. The advent of new insight enables companies to develop marketing, product, and overall profitability. With the help of app analytics, organizations are also unlocking immense growth opportunities amidst novel coronavirus pandemic and operate at significant risks. With the rise in economic and social connectivity, technology adoption is the foremost factor that contributes to human progress. Developing economies are persistently moving toward technology adoption, supported by government initiatives, and ascend in expenditure.

By witnessing the sudden COVID 19 pandemic, the market seeks billion in the forecasted period owing to the rising demand for mobile and web apps, the improved application of advertising through Smartphones, as well as the rising implementation of digital transformation strategies. The growing investments in analytics technology have also been one of the main factors expected to expand more market growth. Furthermore, the adoption of app analytics is anticipated to rise in the upcoming years as the focus of organizations is inclining over higher return on investment (ROI). App analytics are actively helping the organizations to monitor customer lifetime value by users generating high revenue from customers.

To add to this, the escalating practice of Smartphones has culminated in the profound utilization of mobile applications. This has resulted in valuable Ad space to accomplish consumers on a massive scale. App analytics propose valuable insights to progress user experience and provide valuable data to digital marketers to redesign strategy in enticing customers. Also, advances in big data and artificial intelligence have shown the possibility to impact the app analytics market till 2025 positively.

Segmentation of Market

In terms of type segment, the app analytics market has included web-based and mobile-based app analytics.

In terms of the deployment segment, the market has included on-premise and on-cloud. The major end-users of these metrics comprised of BFSI, retail, IT & telecommunications, media & entertainment, and more. ‘Others’ are further segmented into manufacturing, education, and energy & utilities.

Regional Outlook

The segments enclosed in the app analytics market report are studied concerning four regions, namely the Americas, the Middle East & Africa, Asia Pacific, and Europe.

The region of North America led the overall market in 2017, owing to technological advancements and recent developments about the market. Also, the Asia-Pacific region might witness the highest growth rate during the forecast period owing to a ascend in the number of people equipped with tablets and Smartphones across countries such as China, India, and Indonesia, which presents a significant app analytics market opportunity.

Several developing countries have recorded incredibly high penetration of Smartphones, which is a leading indicator of the market’s progress. In the case of point, Smartphone ownership is exceptionally high in South Korea, around 94%, and Israel with 83%.

Top Industry Players

Striking players in the app analytics market include Kochava (U.S.), Taplytics, Inc. (U.S.), IBM Corporation (U.S.), Adobe Systems Inc. (U.S.), Google (U.S.), Amazon.com, Inc. (U.S.), Countly (U.K.), Localytics (U.S.), Yahoo Inc. (U.S.), Apptentive (U.S.), Swrve (U.S.), Mixpanel (U.S.), MoEngage (U.S.), TUNE Inc. (U.S.), Content Square SAS (France), AppsFlyer (U.S.), Clever Tap (U.S.), Amplitude (U.S.), appScatter (U.K.), and Appsee (U.S.).

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