Sunday, March 7, 2021

Threat Intelligence Market Sales Revenue, Worldwide Analysis, Competitive Landscape, Future Trends, Industry Size and Regional Forecast To 2023

 

Threat Intelligence Market, By Component (Solutions, Services), By Deployment (On-premises, Cloud), By Organization size (Small, Medium, Large), By End-users (Government, Healthcare) - Global Forecast 2023

Market Highlights

The key players in the global threat intelligence market include- Dell Technologies, Inc. (US), IBM Corporation (US), Symantec Corporation (US), McAfee LLC (US), Trend Micro Incorporated (Japan), IBM Corporation (US), FireEye, Inc. (US), Juniper Networks, Inc. (US), Check Point Software Technologies Ltd. (US), Optiv Security, Inc. (US), LogRhythm, Inc. (US), AlienVault, Inc. (US), Webroot, Inc. (US), Farsight Security, Inc. (US), F-Secure Corporation (Europe), and LookingGlass Cyber Solutions, Inc. (US) among others.


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Overview

The global threat intelligence market is highly competitive. Various established international brands, domestic brands and as well as new entrants form a competitive landscape. The key players are nonstop increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. The threat intelligence market is highly competitive due to the presence of several large vendors. The competition among the vendors will intensify due to the increase in product extensions and various above mentioned factors. The players in the threat intelligence market compete on the basis of the factors such as technology, features, design and compatibility. The vendors or the manufacturers are continuously coming up with new ideas and technologies to gain competitive advantage over their competitors.

Regional Analysis

The global threat intelligence market is expected to grow significantly over the forecast period, 2017-2023. BFSI segment of threat intelligence market globally drives the market majorly due to increasing demand for better solutions for protection of network infrastructure. The market is expected to have higher growth rate as compared to the previous years. The global threat intelligence market segmented into four main regions such as North America, Asia-Pacific, Europe and Rest of the World. BFSI segments hold a largest share in the North-American region. The reason is attributed to implementation of threat intelligence solutions, banks and other financial institutions will help to assess the type of threat and detect their patterns in real-time and by reducing suspicious activities.

Also, organizations are looking for better technologically advanced solutions in this region. Therefore, BFSI segment of threat intelligence market accounted for the largest market share.

Asia-Pacific region is expected to grow at a fast pace over the forecast period, 2017-2023. Countries such as Japan, China and India contributes largely to the overall market share. The reason is attributed to security measures against the evolving cyber-attacks and SMEs & large-scale organizations are adopting threat intelligence solutions in this region.

North-America accounted for the largest market share. Countries such as U.S. and Canada contributes largely to the overall market share. The reason is attributed to increasing number of vendor present across this region and the growing use of technologically advanced solutions against cybercrimes such as fitness bands, standard regulation and presence of technical expertise. 

About Market Research Future

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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https://qntjuo.prnews.io/251613-Virtual-Classroom-Market-Business-Revenue-Future-Scope-Market-Trends-Key-Players-And-Forecast-To-2023.html

https://www.spoke.com/topics/virtual-classroom-market-business-revenue-future-scope-market-trends-key-players-and-forecast-to-2023-603e02b93833bf7606002fcf

https://www.techsite.io/p/2007724

https://www.articletrunk.com/virtual-classroom-market-business-revenue-future-scope-market-trends-key-players-and-forecast-to-2023/


 

Cloud Electronic Design Automation (EDA) Market Outlook and Future Scope Analysis Forecast To 2022

 Overview

Cloud EDA or cloud electronic design automation is a software tool generally used by the semiconductor industries for the designing complex electronic systems. EDA tools on cloud allows the user to use it from any place and helps the companies to design and developed highly complicated large-scale circuits used in some of the crucial industries such as healthcare, automotive and aerospace. Some of the systems which are used in cloud EDA is CAE (computer added engineering), ICs, wafers among others. Due to the advancement in technology and integration of cloud with the current system, the market is showing tremendous growth and is expected to do so in the future. Integration of cloud also encompasses algorithms and methodologies for the large-scale ICs.

Earlier the designing of circuit boards were manual tasks which was time taking process and with the adoption of electronic design automation, the designing become easy and also offered several other benefits such as reduced time, errors, and cost. Cloud EDA also offers various other benefits to the companies such as reduced product development time, high accuracy and optimum utilization of resource. The company also can save huge amount of money which used to occur while following manual production stages. Cloud EDA offers its users a pay-per-usage design environment which helps to reduce the extra cost which occurs.

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Key Players:

Cadence Design Systems, Mentor Graphics, Synopsys, Agilent, Agnisys, Aldec, Ansys, JEDA Technologies, MunEDA, Sigrity, Zuken among others are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the global Cloud Electronic Design Automation (EDA) market. Cloud EDA offers wide range of benefits to the industry and manufacturing companies which is helping the market growth around the world.

Industry News

December, 2017, M31 Technology Corporation, a global Silicon Intellectual Property (IP) boutique, today announced that M31 28nm PHY with Corigine's USB 3.1 Gen 2 PC host and device controller intellectual property (IP) is certified by the USB Implementers Forum (USB-IF) and compliant with USB SuperSpeed+, the fastest USB speed standard. M31 is pleased to offer the 3.1 Gen 2 PHY in various process nodes including 28nm, 12nm and 7nm," adds Scott Chang, M31's vice president. M31 is delighted to have USB-IF certification along with Corigine's USB Gen 2 controllers and pleased to offer the 3.1 Gen 2 PHY in 28nm as part of Corigine's complete and highly competitive offering.

December, 2017, -Toshiba Electronic Devices & Storage Corporation has today started to ship five new high-current photorelays in DIP4 and DIP6 packages, additions to its portfolio of photorelays incorporating MOSFETs fabricated with the latest U-MOS VIII process. The new photorelays offer multiple options, with an off-state output terminal voltage ranging from 30 to 200V and a steady on-state current of 0.7 to 5.0A. They can replace 1-Form-A mechanical relays in various DC and AC applications, contributing to improved system reliability and reducing the space needed for relays and relay drivers. They deliver a rated operating temperature of 110°C (max), making it easier to accommodate temperature margins in system designs.

Segmentation

Segmentation by Type: CAE, SIP (Semiconductor Intellectual Property), IC Physical Design and Verification, Printed Circuit Board (PCB) and Multi-Chip Module (MCM)

Segmentation by Application: Military/Defense, Aerospace, Telecom, Automotive, Industrial, Others

Regional Analysis

Cloud Electronic Design Automation (EDA) Market is growing with the positive growth in all the regions. Growing need of efficient and automated manufacturing system in the industry is driving the market of cloud EDA around the world. By geography, North America is dominating the market due to the presence of global players in the region and high development in the field of technology and cloud computing is supporting the market growth in North America region. Also, high development and adoption of automation in the manufacturing sector in U.S. and Canada is also helping the market growth. Asia-Pacific stands as second largest market for cloud EDA. Rich presence of semiconductor manufacturing companies in China, Japan and South Korea are some of the major driving factors supporting the market in Asia Pacific. Also, high demand for consumer electronic products from the region is forcing the manufacturers to adopt latest technologies in the manufacturing process. Europe stands as third largest market for the cloud EDA. Presence of developed countries such as Germany, France, Italy, Netherlands and U.K. are one of the major driving factor behind the growth of the market in Europe region. Also, growing automotive industry in European region is also driving the market 

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At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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https://qntjuo.prnews.io/251609-Cloud-Electronic-Design-Automation-EDA-Market-Outlook-and-Future-Scope-Analysis-Forecast-To-2022.html

https://www.spoke.com/topics/cloud-electronic-design-automation-eda-market-outlook-and-future-scope-analysis-forecast-to-2022-603e019720935275eb00952e

https://www.techsite.io/p/2007699

https://www.articletrunk.com/cloud-electronic-design-automation-eda-market-outlook-and-future-scope-analysis-forecast-to-2022/


 

Friday, March 5, 2021

Smart Government Market Outlook and Future Scope Analysis and Forecast Till 2023

 Smart Government Market, By Solution (Government Resource Planning System, Security, Analytics, Remote Monitoring), Service (Professional Services, Managed Services), Deployment (Cloud, On-Premise) - Forecast 2023

Government Initiatives

The ever-changing world and transforming societies along with demographics place new challenges for the public sector. This where smart government becomes an essential requirement for government organizations to deliver effective governance. Under smart government, innovative business model and development policies are fostered with the help of technology to address the environmental, financial and service issues present in public sector organizations. Today, the expectations of civilians have increased; they demand efficient, accountable and responsive services from government bodies. It is observed has the tolerance for bureaucratic discrepancies has gone down. Governments simply cannot afford to have poor communication between isolated departments or sluggish systems and processes. In order to bolster the public sector organizations, efforts are being made to implement smart policies. Factors as such are driving smart government deployments in various countries across the globe. A recent study conducted by Market Research Future (MRFR) reveals that the global market for smart government will expand at a robust CAGR of 19% between 2017 and 2023 to reach a valuation of USD 37 Billion.

A large number of factors, ranging from civilian/government/administration interaction models, interoperability, heterogeneous communication network and security determine the smart government functionalities and capabilities that can be deployed.  Increased digitalization and expansion of smart technologies are offering tremendous potentials to the market. Moreover, big data, cloud computing and mobile applications bring new opportunities to connect with more citizens and better understand their problems and requirements. Smart government is touted as the future of the public services, which will be about greater efficiency and innovation-driven governance. Growing importance of data analytics and the opening of new alternatives to conventional ways of service delivery is expected to support the growth of the smart government market over the next couple of years. Nonetheless, risk of data theft and privacy concerns continues to undermine the potentials of the market. Over the years, incidences mass data leaks and cyber-attacks have increase at an alarming rate, making citizen more cautious about sharing their personal information on digital platforms.

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Latest Industry Highlights:

  • Entrust Datacard, a prominent provider of secure transaction technologies recently announced the that it has partnered with Cloud Security Alliance (CSA) to secure and improve cloud computing environment.
  • The UAE government has recently flagged off an emerging technologies start-up competition, “GovHack Series” on a global scale. The competition will be held in eigth major cities across the globe. Reportedly, this will be the sixth edition of GovHack Series.

Segmental Analysis

MRFR’s report offers a segmental analysis of the market based on service (managed services and professional services), by solution (security, remote monitoring, government resource planning system, and analytics) and deployment (on-premise and cloud). The remote monitoring solutions segment is projected to witness a relatively higher growth rate over 2023. Development of advance and cost effective sensor technology is playing an imprint role in improving remote monitoring solutions.

Regional Overview

On the basis of region, the global market for smart government is segmented into Europe, North America, Asia Pacific and rest of the world (RoW). The market in North America is expected to remain highly lucrative throughout the assessment period. Presence of leading technology companies and increasing trends of digitization is reflecting favourably on the region’s market. Meanwhile, Asia Pacific is expected to exhibit the highest CAGR from 2017 to 2023.

Competitive Analysis

Some of the key players profiled in the MARF’s report include Capgemini SE (France), Entrust Datacard Corporation (U.S.), IBM Corporation (U.S.), Nokia Corporation (Finland), Symantec Corporation (U.S.), Amazon Web Services, Inc. (U.S.), Cisco Systems, Inc. (U.S.), Huawei Technologies Co., Ltd. (China), Imex Systems Inc. (Canada) and Oracle Corporation (U.S.).

About Market Research Future

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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https://www.techsite.io/p/1989430

https://www.articletrunk.com/telecom-service-assurance-market-key-findings-covid-19-analysis-regional-study-trends-growth-top-key-players-profiles-and-future-prospects-2/


Parking Management Market Demand, Industry Size, Top Players, Opportunities, Sales, Revenue and Regional Forecast To 2023

 Parking Management Market, By Component (Software, Service), Parking Site Type (Off Street Parking, On Street Parking), Solution (Access Control, Security, Surveillance, Valet, Revenue Management) and By Vertical – Global Forecast 2023

Market Overview

The necessity for parking spaces that correlate with the number of vehicles on the road is expected to fuel the parking management market 2020. The information & communication technology industry reports are produced by Market Research Future, which highlights market options for expansion. A USD 7 Billion is anticipated to be achieved by 2023 with the support of a 12 % CAGR.

The need to ensure lesser traffic problems is expected to create momentum for the parking management market in the coming period. The need to improve connectivity to urban areas is estimated to guide the development of the parking management market ahead in the coming years. Moreover, the increased focus on urban planning is estimated to benefit the parking management market in the forecast period.

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Segmental Analysis

The segmental evaluation of the parking management market is segmented into component, vertical, parking site type, solution, and region. Based on the mode of parking site type, the parking management market has been segmented into on-street parking and off-street. On the basis of mode of component, the parking management market has been segmented into software and service. Based on mode of the solution, the parking management market has been segmented into security & surveillance, access control, parking fee & revenue management, parking fee & revenue management, valet parking management, parking guidance & slot management, and others. On the basis of the mode of vertical, the market has been segmented into recreation, healthcare, BFSI, corporate & commercial parks, government, hospitality, academia, retail, transportation, and others. Based on the regions, the parking management market consists of Asia Pacific, North America, Europe, and other regions.

Detailed Regional Analysis 

The regional scrutiny of the parking management market includes regions such as Asia Pacific, North America, Europe, and other regions. Among all the regions studied, the North American region is expected to hold the most significant parking management market share due to the early adoption of parking management and technological advancements in this region. The North American region is narrowly followed by the European region, which is projected to show significant growth in the coming years. The Asia Pacific regional market holds a huge opportunity for development in the parking management market due to the incidence of nations like China and India, who are seeing population growth problems lately. Furthermore, the increasing investment in various smart city projects is expected to add to the parking management market in this region.

Competitive Analysis

The scope of development of the market shows a high growth potential that the market can achieve in the coming years. The strategic allocation and positioning of assets are expected to aid each competitor in the mart with their growth goals. The inducement of definite regulations introduced by the governments of several countries is estimated to enhance the profits that can be gained by the market. The availability of suitable means to build robust distribution channels is estimated to characterize the future expansion of the market in the forecast period. The stability of the economic state is expected to further lend to the favorable development in the global market strength. The improvement in research and development facilities and equipment is further projected to influence the growth of the market in the forecast period. The need to prepare for contingencies such as natural disasters, pandemics, and international trade wars is expected to allow the market a better capability to deal with the challenges.

The well-known companies in parking management market are Kapsch TrafficCom AG (Austria), Siemens AG (Germany), T2 Systems, Inc. (U.S.), AMANO Corporation (Japan), XEROX Corporation (U.S.), SWARCO AG (Austria), Cubic Corporation (U.S.), INRIX, Inc. (U.S.), INDIGO (France), SKIDATA AG (Austria), among others.

About Market Research Future

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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https://qntjuo.prnews.io/249996-Personal-Cloud-Storage-Market-Research-Report-COVID19-Impact-Business-Revenue-Future-Scope-Market-Trends-Key-Players-and-Forecast-till-2025.html

https://www.spoke.com/topics/personal-cloud-storage-market-research-report-covid-19-impact-business-revenue-future-scope-market-trends-key-players-and-forecast-till-2025-6034d62320935275eb0177f7

https://www.techsite.io/p/1989404

https://www.articletrunk.com/personal-cloud-storage-market-research-report-covid-19-impact-business-revenue-future-scope-market-trends-key-players-and-forecast-till-2025-2/


Web Real Time Communications Market Size, Share, Current Trends, Industry Demand, Regional Outlook and Forecast To 2023

 Global Web Real Time Communications Market, By Type (Solutions, Services) By Organization size (Large, Small, Medium), By Vertical (IT & Telecommunications, Media & Entertainment)- Forecast 2023

Market Overview

In its research report, Market Research Future (MRFR) emphasizes that the global web real-time communications market 2020 is expected to grow signifcantly, securing a substantial market valuation of up to USD 10 billion and a healthy 44% CAGR over the review period.

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Drivers and Restraints

The factors that contribute to the growth of the web real-time communications market are growing demand for safe communications mode, increasing demand from business to enhance customer relationship management, increasing adoption of such solutions in the healthcare sector, and increasing demand for better communications solutions. In addition, web RTC offers a higher quality of video and audio at a lower cost with an improved level of protection relative to other telecommunications systems and thus could drive the development of the global web RTC industry. The benefits of introducing such approaches also improve the efficiency of an organization, reduce various costs, and reduce the complexities. Web real-time communications can offer improved video and audio quality at a lower cost than other telecommunications systems. Consumer development facing industries such as retail, healthcare, and hospitality will further fuel the development of the RTC web sector.

Web RTC is still an evolving technology, however, and thus has specific problems such as privacy issues in the use of the public internet and data protection. These issues are expected to curb global network RTC market growth. The web real time communication technology is not supported in iOS, and windows are hampering the growth of the overall market.

Segmental Analysis

The global market has been segmented, based on type, into solutions and services. The solutions segment comprises video conferencing, messaging, voice calling, and others. The services segment comprises of consulting, integration, and others.

Based on the organization size, the market comprises of large, medium, and small.

On the basis of vertical, the global market has been divided into healthcare, IT & telecommunications, media & entertainment, BFSI, government and transportation, retail, among others. Out of these verticals, the IT & Telecommunications segment assessed as the largest market share majorly due to advanced technologies with the existing infrastructure, delivering real-time solutions to consumers, and eliminates various complexities. The healthcare segment is slated to grow at a fast pace over the review period, 2017-2023.

Regional Overview

The geographical overview of the global market has been analyzed in four major regions, including the Asia Pacific, North America, Europe, and the rest of the world. Due to increased acceptance of innovative technology technologies, expansion of the internet network, increased demand for improved operational performance, and a strong presence of solution providers, North America had the largest market share. Countries like the U.S. and Canada primarily lead to business growth. Over the forecast period, the market is projected to rise in the North American region with the largest market share to gain a CAGR.

Europe takes North America's lead. A growing understanding of its potential benefits for this area is pushing the demand ahead. During the forecast era, APAC expects the fastest CAGR. Countries like India and China have started implementing the technology with their considerable industrial growth, which ensures a significant rise in the regional market. In addition, several companies are centered in this area that can serve as a software-defined booster to the security industry.

Competitive Analysis

The major market players operating in the global market as acknowledged by MRFR are AT&T (U.S.), Avaya, Inc. (U.S.), Apidaze (France), Cafex Communications, Inc. (U.S.), Cisco Systems, Inc. (U.S.), Dialogic, Inc. (U.S.), Polycom, Inc. (U.S.), Oracle (U.S.), Twilio, Inc. (U.S.), TokBox, Inc. (U.S.), GENBAND Inc. (U.S.),  and Quobis (Spain) among others.

About Market Research Future

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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https://www.spoke.com/topics/online-gambling-market-2021-receives-a-rapid-boost-in-economy-due-to-high-emerging-demands-by-forecast-to-2025-6034d56f20935275eb021645

https://www.techsite.io/p/1989384

https://www.articletrunk.com/online-gambling-market-2021-receives-a-rapid-boost-in-economy-due-to-high-emerging-demands-by-forecast-to-2025-2/


Business Process Management Market Outlook, Strategies, Industry Analysis, Future Scope, Key Drivers and Forecast To 2023

 Global Business Process Management Market, By Solution (Process Improvement, Content and Document Management), By Service (Training and Education), By Business Department (Operation and Support, Accounting & Finance) - Forecast 2026

Market Synopsis

As per the analysis by Market Research Future Reports (MRFR), the global business process management market is estimated to value USD 16 billion with a CAGR of 14% during the review period from 2017 to 2023.

Factors like an increase in demand for effective software for business operation, large investment by the organizations and the increasing inclination of the organizations towards cloud solution technology are propelling the market at a very fast pace. The need to improve the workflow, daily operations in an organization, changing in healthcare regulation which requires changes in documents and the financial transaction is driving the global business process management market 2020. The fierce IT competition opens an avenue of opportunities for business process management vendors to advance effective software which would be lucrative to some sectors. The aforementioned is one of the most crucial causes which propels the market. Other factors like low-cost, return on investment also play an important role to flourish the market.

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Market Segmentation

The business process management market has been segregated on the basis of solution service, deployment, business department, vertical organization size, and region.

On the basis of solution service, the global business process management market is classified into Monitoring and Optimization, Process Improvement, Automation, Integration, Content and Document Management, and others. The system integration service strengthens the organization by making them capable enough to accept challenges to provide seamless connectivity.

On the basis of deployment, the global business process management market is classified into the cloud and on-premises.

On the basis of the business department, the global business process management market is classified into Operation and Support, Human Resource, Supply Chain Management, Sales and Marketing, Manufacturing and others.

On the basis of vertical organization, the global business process management market is classified into Government & Defense, Manufacturing, BFSI, Retail, IT & Telecommunication, Healthcare, and others. As per the research, the BFSI sector is estimated to seize the highest market share due to the effective service proposed by the business process management which assists in customer retention in the banking vertical.

On the basis of region, the global business process management market is classified into Europe, North America, Asia Pacific, and the Rest of the World (RoW).

Regional Analysis

The regional analysis of Europe, North America, and the Asia Pacific has been performed. 

The increasing demand for a capable software for business operation and the existence of crucial business process management vendors is bringing an impact on the growth in the North American region. Countries such as Canada and the U.S has a significant contribution to the business process management in the region.

The APAC region is estimated to be on the most important players in the market due to the large investment by organizations in adding to the business productivity and efficiency. It is estimated to expands at the fastest pace due to the increased IT landscape in the region. The region is experiencing high adoption of business process management software by organizations. Emerging economies like India and China are promoting business process management software at a vast scale due to the increased IT infrastructure, robust industrialization and digitization which is proliferating the market in the region.

Key Players

The most distinguished entities in the business process management market are – Dell Emc (U.S.), Appian Corporation (U.S.), IBM Corporation (U.S.)  Software AG (Germany), Pegasystems Inc. (U.S.), Oracle Corporation (U.S.), Redhat, Inc. (U.S.), Tibco Solution Inc. (U.S.), Open Text Corporation (Canada), Verisae, Inc. (U.S.)  and a few more.

About Market Research Future

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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https://qntjuo.prnews.io/249991-Digital-Transformation-in-Healthcare-Market-2021-Receives-a-Rapid-Boost-in-Economy-due-to-High-Emerging-Demands-by-Forecast-to-2025.html

https://www.spoke.com/topics/digital-transformation-in-healthcare-market-2021-receives-a-rapid-boost-in-economy-due-to-high-emerging-demands-by-forecast-to-2025-6034d4d13053ac991a02c32f

https://www.techsite.io/p/1989363

https://www.articletrunk.com/digital-transformation-in-healthcare-market-2021-receives-a-rapid-boost-in-economy-due-to-high-emerging-demands-by-forecast-to-2025-2/


Proximity Marketing Market Growth Rate, Trends, Analysis, Future Scope, Size, Share, Forecast To 2023

 Market Overview

Market Research Future (MRFR) affirms that the proximity marketing market 2020 can be worth approximately USD 52 Billion by the year 2023. MRFR also expects the market growth rate to be 28% between 2017 and 2023 (review period).

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Primary Drivers and Key Barriers

With the rising ubiquity of mobile devices across the world and the increasing dependency on them for accessing digital content, the proximity marketing market can gain considerable impetus in the very near future. Proximity marketing makes extensive use of cellular technology to connect with mobile-device users that are in the proximity to the business. These offer marketers massive amounts of data and are quite simple to set-up, which increases their uptake in the market.

Marketers mostly capitalize on Wi-Fi and Bluetooth technology to send various marketing messages to those who are close by and are interested in making a purchase. These strategies are generally adopted by services like maintenance, application support, consulting, integration and deployment. Such strategies can be leveraged by organizations in a variety of sectors including media and entertainment, healthcare, retail and e-commerce, transportation and logistics, to list a few.

The intensifying competition between vendors in different industries combined with the increasing focus on business intelligence (BI) induces major growth of the proximity marketing industry. The increasing availability of analytical and spatial data tools also favors the market. The market also benefits from the rising sales of smartphones and the fast track advancements and innovations in proximity technologies. The rising penetration of the GPS Geofencing market, owing to the technology’s ability to help users send push notifications to customers that are close to their stores can also result in strong market growth in the ensuing period.

Market Segmentation

The proximity marketing industry has been broadly studied; with the primary segments highlighted in the report include component, technology and application.

The main components covered in the report include hardware, service and software.

The types of proximity marketing technology are Near Field Communication (NFC), GPS Geofencing, BLE Beacon, Wi-Fi, and others. The BLE beacons-based proximity marketing can register signficant growth in the upcoming period, because of their rising use in multi-channel marketing as well sa product distribution within the retail industry.

Application areas of proximity marketing technology are BFSI, healthcare, hospitality, retail & e-commerce, transportation & logistics, media & entertainment, infrastructural, among others.

Regional Outlook

The regional study of the proximity marketing market covers Asia Pacific (APAC), Europe, North America, and the Rest of the World (RoW).

North America has taken the lead in the global market, thanks to the presence of a large number of proximity marketing vendors and the high penetration of smartphones. The increasing use of mobile web, mobile internet and the emergence of high-speed networks like 4G also boosts the regional market growth. The extensive deployment of cutting-edge technologies in the advertisement and retail sectors also induced industry expansion in the region.

APAC is the fastest progressing market for proximity marketing, on account of the growing investments by emerging countries in the technology. The rising use of smartphones as well as mobile internet also drives the deployment of proximity marketing among firms to reach a higher number of customers. Surge in technological development within location-based services, increasing use of beacons, and the surging requirement for better customer services also add to the market strength.

Top Contenders

The top contenders in the proximity marketing industry are Apple Inc. (U.S.), Microsoft Corporation (U.S.), Bluvision Inc. (U.S.), Zebra Technologies Corporation (U.S), inMarket Media LLC (Italy), Estimote Inc. (U.S.), Qualcomm Inc. (U.S.), ROXIMITY (U.S.), Google Inc. (U.S.), Proxama PLC (U.K.), and more.

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Read More:

https://qntjuo.prnews.io/249989-Cloud-Services-Brokerage-Market-COVID19-Impact-Outlook-and-Future-Scope-Analysis-Forecast-till-2024.html

https://www.spoke.com/topics/cloud-services-brokerage-market-covid-19-impact-outlook-and-future-scope-analysis-forecast-till-2024-6034d43a38d37e3dbd02d00a

https://www.techsite.io/p/1989350

https://www.articletrunk.com/cloud-services-brokerage-market-covid-19-impact-outlook-and-future-scope-analysis-forecast-till-2024-2/


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